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About the Role
This role supports marketing teams by analyzing performance trends and applying learnings to improve marketing programs. The Staff Marketing Analyst will partner with Web Analytics to track and analyze online customer behavior, campaign performance, and overall lift from marketing programs. This role is critical in shaping and refining overall marketing strategy and identifying new opportunities for analytics capabilities.
Responsibilities
- Partner with marketing teams to track weekly and monthly business performance against goals and provide recommendations on adjustments needed in future periods
- Help stakeholders improve their operations and answer business questions using data from key applications such as Adobe Analytics, Tableau, Marketo and SalesForce
- Drive improvements in Conversion Rate Optimization, including A/B testing and measurement
- Provide ad hoc and deep analysis, synthesize recommendations, and present actionable results
- Translate results of complex analytic problems into actionable recommendations or strategies
Requirements
- 5+ years of experience in marketing analytics
- Passion for analytics and driving to results. Desire to help drive immediate improvement in business results based on the results of analysis. A love for problem solving and a passion for thinking analytically
- Strong knowledge in all facets of marketing analytics (data capture, measurement, reporting and translation into business and/or behavioral insights)
- Demonstrated ability to influence key decisions, as well as translate between business needs and technical implementation with ease and clarity.
- Minimum 5 years of Tableau, PowerBI or equivalent BI tool experience
- Minimum 2 years recent experience with web analytics applications, such as Adobe Analytics or Google Analytics
- Strong analytical skills and competency in database software, including relational databases and SQL
- Excellent skills in self-audit – careful documentation of process, cross-check for accuracy of data used in analysis, and ability to interpret results to verify accuracy or identify anomalies.
- Strong understanding of SalesForce and how marketing interacts with an Inside Sales team via Campaign and Lead objects
- Understanding of data used in other marketing tools, such as Outreach, Marketo, etc
- Targeted, relevant industry experience that will allow the successful candidate to ramp up quickly. Relevant industry experience includes SaaS marketing tactics, digital advertisement tools and analysis, account based marketing, etc.
- Demonstrated experience at a senior management level coordinating with peers and stakeholders to contribute to marketing planning and strategy
- Experience in multi-channel attribution models
- Experience developing executive level presentations to help drive recommendations.
- Strong leadership and management skills and the ability to effectively lead in a constantly changing environment
- Superb communication, leadership and organizational skills; can successfully articulate at the vision, product and strategy levels, as well as the issues and priorities
- A hands-on mind-set and ability to thrive in fast-paced environments and take personal accountability to bring big/strategic initiatives to closure
- Personal qualities and characteristics that demonstrate include integrity, humility, honesty, trust, and teamwork and achievement above and beyond expectations.
Skills
- Adobe Analytics
- Tableau
- Marketo
- SalesForce
- Conversion Rate Optimization
- A/B testing
- SQL
- PowerBI
- Google Analytics
- Outreach
- SaaS marketing tactics
- Digital advertisement tools and analysis
- Account based marketing
- Multi-channel attribution models
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years of experience in marketing analytics
- Minimum 5 years of Tableau, PowerBI or equivalent BI tool experience
- Minimum 2 years recent experience with web analytics applications
- Demonstrated experience at a senior management level
About the Company
- At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities.
- Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
- SolarWinds, a leader in IT management software
Equal Opportunity
- SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
- All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice