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About the Role

As the Content & Communications Manager Germany, you will significantly shape how Pennylane is perceived in the German market. You will develop our local content strategy and translate complex topics related to product, accounting, and market changes into relevant, understandable, and compelling content.

Responsibilities

Develop and define the LinkedIn content and editorial calendar for Germany, focusing on product, e-invoicing, market trends, and other relevant topics.
Create case studies and customer stories in both video and written formats, establishing a structured repurposing approach.
Conceptualize high-quality lead magnets, guides, articles, and other formats for tax advisors and SMEs.
Contribute to building the German newsletter by developing relevant topics and formats.
Support the development and production of the company podcast.
Adapt successful international content for the German market, ensuring cultural and market relevance beyond simple translation.
Collaborate closely with Product Marketing, Product, and Sales to create content for product updates, launches, and market trends.
Transform complex product, regulatory, and accounting topics into easily understandable and engaging content.
Develop sales enablement materials such as pitch decks, one-pagers, and product stories to support the sales team.
Address recurring questions, objections, and needs of the target audience by creating reusable content.
Develop content for events, webinars, and conferences, including social posts, emails, presentations, and on-site materials.
Support communication before, during, and after events to ensure a consistent brand presence.
Establish clear content processes and editorial plans with the German and international teams.
Coordinate designers, freelancers, agencies, and other external partners as needed.
Utilize AI tools for research, drafting, repurposing, and localization while maintaining quality, accuracy, and brand tone.
Analyze content performance to identify successful topics and formats, continuously improving content strategy.

Requirements

Native-level German language proficiency (written and spoken) and very good professional English skills.
Approximately 5 years of experience in content, communications, product marketing, brand content, or B2B marketing.
Experience writing for a B2B audience, ideally in SaaS, FinTech, Finance, Accounting, or another complex/regulated field.
Ability to quickly grasp complex information and develop clear, relevant, and compelling stories.
Strong editorial judgment and understanding of essential messaging.
Structured approach with the ability to prioritize and drive multiple topics and projects simultaneously.
Comfortable collaborating with diverse teams including Brand, Product, Sales, Growth, and Events.
Proactive and action-oriented, capable of asking the right questions to create clarity and drive initiatives.
Meticulous work ethic with a high standard for quality, balanced with speed and pragmatism.
Experience building a brand in a new market is a plus.
Knowledge of content repurposing and AI-supported content processes is a plus.
Experience in an international environment is a plus.

Skills

Content Strategy
Content Development
Editorial Planning
LinkedIn Content Management
Case Study Creation
Customer Storytelling
Lead Magnet Creation
Newsletter Development
Podcast Production Support
Content Adaptation
Product Marketing Content
Sales Enablement Material Creation
Event Content Creation
Communication Strategy
Content Operations
Process Improvement
External Partner Coordination
AI Tool Utilization
Content Analysis
Brand Building
Content Repurposing
B2B Marketing
SaaS Marketing
FinTech Marketing
Financial Content
Accounting Content

Location

Germany

Work Type

Remote

Experience Level

5 years of experience

About the Company

Pennylane aims to become the most popular financial operating system for SMEs and accounting firms.
The company helps entrepreneurs free themselves from time-consuming accounting and finance tasks while providing access to crucial financial information for decision-making.
Pennylane is one of the fastest-growing FinTechs in France and is expanding into Germany.
Achieved significant funding (€225 million) from notable investors like Sequoia.
Grown from 7 co-founders to 900 employees, recognized as a top workplace in France (including remote options) with a 4.6/5 rating on Glassdoor.
Fosters an international environment with over 25 nationalities and a strong remote-friendly culture, with 30% of employees working remotely across Europe.
Earned the trust of thousands of clients and accounting firms, receiving excellent reviews.
Serves over 900,000 SMEs and 5,000 accounting firms in France.

Equal Opportunity

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to dpo@pennylane.com.