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About the Role

As the UK Senior Regional Marketing Manager, you will lead our marketing strategy in the UK, driving pipeline and revenue by adapting global campaigns for local impact. You will collaborate closely with the EMEA marketing team, global demand generation and customer marketing groups, and key internal partners like Sales, SDR, Customer Experience, and People Science.

Responsibilities

Establish regional plans that translate GTM goals into local events and campaigns.
Partner with the Snr Events Manager plus global Lifecycle and Demand Generation teams to localise messaging and content for UK buyers, driving pipeline and revenue growth across new logo and expansion efforts.
Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities, ensuring all KPIs are met.
Represent the UK market across global marketing forums, acting as the local champion for various disciplines.
Collaborate closely with Sales, SDR, People Science, and Customer Success to align quarterly plans, run retrospectives, and ensure seamless lead follow-up through to opportunity conversion.
Leverage market, customer, and competitor insights to shape regional strategy, providing feedback to global teams to align messaging with local needs.
Leverage local partners to run joint events and webinars that generate pipeline and accelerate deals.
Work with the Global Partnership Director and EMEA Sales teams to plan, develop and scale the channel.
Nurture and build out the local Community Chapters programme, developing it as a flywheel for growth, managing local chapter leads and supporting programming where necessary.
Measure the success of your marketing efforts and use data to refine and improve your results.
Manage the ROI, demonstrating performance and making trade‑offs that maximise impact across programs and channels.
Manage local vendor relationships to deliver high‑quality executions on time and within budget.

Requirements

Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience where you've driven measurable pipeline and revenue in the UK market.
Demonstrated ability to create and execute regional marketing strategies tailored to drive new business acquisition (ARR), expand from the existing customer base (NRR), and elevate the brand presence within the UK.
Worked and thrived in an international organisation, with an understanding of the strength that comes from diverse viewpoints and others experiences.
A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
Confident with using AI and have examples of where you’ve experimented to improve processes and/or created content to drive results.
Strong analytical skills.
Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigour.
A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
Experience working with C Suite ICP and the concept of the buying committee.

Skills

Salesforce
HubSpot
Webinar tools
ABM tools
Splash
6Sense

Location

Work Type

Hybrid

Experience Level

7+ years

Benefits

Equity through Employee Share Option Program
Learning programs and coaching
Quarterly refresh days
Extended end-of-year break
Monthly allowance to support wellbeing and lifestyle
Inclusive parental leave from day one
MacBook and budget to set up home workspace
Five annual social impact days
Medical insurance coverage for you and your family (Available for US & UK only)

About the Company

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia.
Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.

Equal Opportunity

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.