Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Regional Marketing Manager (DACH) role.

Rezi rewrites your resume against Culture Amp's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Regional Marketing Manager (DACH) posting at Culture Amp — free, in seconds.

About the Role

Lead marketing strategy within DACH, building our Benelux and Nordics regions to drive pipeline and revenue by adapting global campaigns for local impact. Collaborate closely with the EMEA marketing team, global demand generation and customer marketing groups, and key internal partners like Sales, SDR, Customer Experience, and People Science.

Responsibilities

Establish regional plans that translate GTM goals into local events and campaigns.
Partner with the Snr Events Manager plus global Lifecycle and Demand Gen teams to localise messaging and content for local buyers, driving pipeline and revenue growth across new logo and expansion efforts.
Partner with SDR teams on targeted events and regional campaigns to build and manage a robust pipeline of new logo and expansion opportunities, ensuring all KPIs are met.
Represent the markets across global marketing forums, acting as the local champion for various disciplines.
Collaborate closely with Sales, SDR, People Science, and Customer Success to align quarterly plans, run retrospectives, and ensure seamless lead follow-up through to opportunity conversion.
Utilize AI for content creation and translation development to establish scalable ways to create and localise content.
Leverage market, customer, and competitor insights to shape regional strategy, providing feedback to global teams to align messaging with local needs.
Leverage local partners to run joint events and webinars that generate pipeline and accelerate deals.
Plan, develop, and scale the channel with the Global Partnership Director and EMEA Sales teams.
Nurture and build out the local Community Chapters programme, developing it as a flywheel for growth, managing local chapter leads and supporting programming where necessary.
Measure the success of marketing efforts and use data to refine and improve results.
Manage the ROI, demonstrating performance and making trade‑offs that maximise impact across programs and channels.
Manage local vendor relationships to deliver high‑quality executions on time and within budget.

Requirements

Ideally 7+ years of B2B SaaS marketing experience or equivalent relevant experience where you've driven measurable pipeline and revenue in the UK market.
Confidence in building a market from the ground up to drive new business acquisition (ARR), expand from the existing customer base (NRR), and elevate the brand presence within the UK.
Experience working and thriving in an international organisation.
A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.
Confidence in using AI and examples of where you’ve experimented to improve processes and/or created content to drive results.
Strong analytical skills; proficiency with typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.
Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigour.
A working understanding of what it takes to scale across new logo and expansion, with comfort balancing high‑touch field activity with working within global scaled digital plays.
Experience working with C Suite ICP and the concept of the buying committee.
Native-level German and fluent English language proficiency.

Skills

B2B SaaS marketing
Pipeline and revenue generation
International marketing strategy
Innovation and creativity
AI experimentation
Content creation and localization
MarTech (Salesforce, HubSpot, webinar and ABM tools)
Analytical skills
Collaboration and communication
Cross-functional influence
Salesforce
HubSpot
Webinar tools
ABM tools
Splash
6Sense
Community marketing
Partnership programs
Co-marketing initiatives

Location

DACH region
Benelux region
Nordics region

Work Type

Hybrid (average of 2 days a week in local office)

Experience Level

Senior

Benefits

Equity through Employee Share Option Program
Learning programs and coaching
Quarterly refresh days
Extended end-of-year break
Monthly allowance for wellbeing and lifestyle
Inclusive parental leave from day one
MacBook and home workspace budget
Five annual social impact days
Medical insurance coverage (US & UK only)

About the Company

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,000 companies create a better world of work.
Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.
Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia.
Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.

Equal Opportunity

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team.
If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy here or contact privacy@cultureamp.com.