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About the Role
This role is responsible for playing a key part in delivering business and marketing objectives with a strong emphasis on email marketing within a regulated UK financial services environment. You will be responsible for the day-to-day planning, build, execution and optimisation of email communications to clients and prospects, supporting acquisition, retention and engagement goals. You will also provide support to the Digital Marketing & Website Manager, contributing to content updates, testing and reporting.
Responsibilities
- Plan, build and deploy email campaigns across the full customer lifecycle, including newsletters, campaigns, automated journeys and triggered communications.
- Use Dotdigital as the email marketing platform, building templates, managing contact data, setting up automations and monitoring deliverability and performance.
- Support the development and optimisation of segmentation, personalisation and targeting strategies to improve relevance, engagement and conversion.
- Take a data-led approach to email performance, analysing open rates, click-through rates, conversions and longer-term engagement trends.
- Work with marketing colleagues to support integrated campaigns, ensuring email activity complements website, social and offline activity where appropriate.
- Support the Digital Marketing & Website Manager with uploading and formatting approved content, page updates and QA testing.
- Work with the Senior Marketing & Digital Analytics Manager to produce clear and concise reports on email performance, translating data into actionable insights for non-technical stakeholders.
Requirements
- Proven experience in email marketing, ideally within a regulated or complex organisation with an understanding of email best practice, deliverability, GDPR and consent management.
- Hands-on experience with Dotdigital (or similar enterprise email platforms), with Dotdigital experience highly desirable.
- Strong analytical skills with confidence interpreting campaign and engagement data.
- Basic HTML knowledge and confidence working with email templates.
- Experience supporting website content management systems (CMS), without full ownership of site development.
- Strong attention to detail and accuracy, particularly important in a financial services context.
- Ability to explain performance, insights and recommendations clearly to a range of stakeholders.
Skills
- Email marketing
- Dotdigital
- Data analysis
- HTML
- Website content management systems (CMS)
Location
- London
Work Type
- 6 month FTC
- Hybrid working model
Experience Level
- Digital Marketing Executive
Education Level
- Relevant digital marketing qualifications desirable
- Project management qualifications desirable
- University qualification desired
Salary/Compensations
- Competitive salary
Benefits
- Private medical insurance
- Life assurance
- Pension contribution
- Generous holiday package
- Option to purchase additional holiday
- Shared parental leave
About the Company
- Evelyn Partners is a UK leader in wealth management, providing personalised, expert investment management and financial planning advice to support clients in embracing what’s next.
- Our success hinges on our people and that’s our secret for longevity.
- We are a team of passionate professionals and everything we do is guided by our purpose – placing the power of good advice into more hands, we go further to understand the needs of our clients and what matters most to them.
- We’re here to help them make significant decisions with confidence, provide strong foundations for the future and guide them towards their goals.
Equal Opportunity
- We are proud to value the differences that a diverse workforce brings, representative of society and our clients.
- At Evelyn Partners we have a wide range of highly active employee resource groups and we're delivering multiple diversity, equity and inclusion initiatives across the organisation.
- It is our commitment to provide a workspace where all colleagues, regardless of identity, background, or circumstance, feel respected as individuals and feel that they can achieve their full potential and work in a safe, supportive, and inclusive environment.
- We are happy to make any reasonable adjustments to accommodate for your needs throughout the application process. Please let your Recruiter know.