Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Website & SEO/GEO Expert (m/w/d) role.
Rezi rewrites your resume against 4flow's job description. Free.
Tailor your resume to this Senior Website & SEO/GEO Expert (m/w/d) role.
Rezi rewrites your resume against 4flow's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Website & SEO/GEO Expert (m/w/d) posting at 4flow — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Website & SEO/GEO Expert (m/w/d) posting at 4flow — free, in seconds.
About the Role
Develop website strategy to generate more prospects and qualified leads. Maintain the website in TYPO3, create new pages, and update existing content with a focus on SEO and UX best practices. Enhance website and brand visibility in search engines and AI applications by optimizing technical aspects and supporting the content team with analysis and recommendations. Ensure data privacy compliant tracking, analyze performance, and derive concrete improvements. Coordinate with internal teams and external agencies.
Responsibilities
- Identify key levers to generate more prospects and qualified leads via the website.
- Act as the primary contact for the website, maintaining it in TYPO3.
- Create new pages and update existing content with SEO and UX best practices.
- Improve website and brand visibility in search engines and AI applications.
- Optimize technical aspects like crawling, indexing, structured data, and HTML structure.
- Support the content team with analyses and recommendations for relevant topics.
- Ensure clean and data privacy compliant website tracking.
- Analyze traffic, sources, user behavior, leads, and search engine/AI visibility.
- Create clear reports and derive concrete improvements.
- Collaborate closely with Content, Design, Sales, and IT.
- Manage the central website agency and the hosting agency for the Chinese website.
Requirements
- Several years of experience in website support and development, as well as in SEO.
- Sound SEO knowledge and experience with tools like GSC and SEMrush.
- Practical understanding of how LLMs find, process, and cite content.
- Good sense for structure, text, and design; ability to assess page clarity and user appeal.
- Basic knowledge of HTML and CSS to discuss technical requirements with developers.
- Experience with web analytics, tracking, and tag management, specifically GA4, Google Tag Manager, and Cookie Consent Management tools.
- Analytical understanding of key online marketing KPIs, data interpretation, and deriving actionable recommendations, considering data limitations.
- Very good German and English language skills for collaboration with national and international teams.
Skills
- SEO
- TYPO3
- GSC
- SEMrush
- LLM understanding
- HTML
- CSS
- Web analytics
- Tracking
- Tag Management
- GA4
- Google Tag Manager
- Cookie Consent Management
- Data analysis
- Reporting
Location
- Worldwide
Work Type
- Hybrid
- Mobile work
Experience Level
- Several years of experience
Benefits
- Permanent employment contract
- Individual training budget
- Access to LinkedIn Learning
- Urban Sports Club subsidies
- Flexible mobility budget
- Workation (up to 90 days per year from other European countries)
- Other corporate benefits
- Various team events
- 30 days of vacation
About the Company
- 4flow has over 1500 team members at more than 20 locations worldwide.
- We are a market leader in logistics optimization.
- We combine logistics consulting, logistics software, 4PL services, and logistics research in an innovative business model.