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About the Role

The Managing Partner, SEO Strategy is responsible for defining and owning the vision, strategy, and long-term roadmap for SEO across dentsu. This role unites specialist capabilities into a single, integrated proposition that drives growth for clients and the business.

Responsibilities

Define and own the long-term vision, strategic direction, and roadmap for SEO.
Establish a clear ambition for the future of SEO, ensuring alignment with business objectives and client priorities.
Lead the evolution of dentsu's integrated SEO proposition across Technical SEO, Content SEO, Authority Building, and emerging Search innovations.
Ensure SEO remains connected to the wider marketing ecosystem.
Develop and maintain a multi-year strategy that positions dentsu as a recognised leader in organic search.
Own the development and evolution of SEO as a strategic product offering.
Identify opportunities to create differentiated services, frameworks, and methodologies.
Translate industry change into scalable solutions that drive client performance and commercial growth.
Ensure the SEO proposition remains future-focused, innovative, and commercially competitive.
Drive consistency of product quality and strategic excellence across all SEO engagements.
Jointly lead and develop dentsu's SEO community alongside Technical and Content SEO leadership.
Foster a culture of collaboration, innovation, excellence, and continuous learning.
Create frameworks that support capability development across all levels of the SEO organisation.
Mentor senior SEO leaders and contribute to succession planning.
Act as a visible and inspiring leader for the wider SEO community.
Be accountable for driving revenue growth and commercial success within the SEO practice.
Identify opportunities to expand SEO services across existing clients and new sectors.
Support major pitches and strategic growth opportunities.
Partner with client leadership teams to develop growth plans and identify new revenue streams.
Contribute to annual business planning, forecasting, and proposition development.
Act as a senior strategic advisor to key clients when required.
Support executive-level client conversations around Search strategy, performance, and marketing transformation.
Influence client investment strategies through insight-led consultancy.
Provide specialist strategic leadership on complex or business-critical engagements.
Help establish long-term client partnerships that drive growth and retention.
Represent dentsu externally as a recognised authority in SEO and organic growth.
Develop thought leadership programmes that enhance dentsu's profile and reputation.
Participate in industry events, conferences, publications, and research initiatives.
Build relationships with search platforms, industry bodies, and technology partners.
Champion innovation and best practice across the wider Search industry.

Requirements

Proven ability to define strategic vision and transform it into actionable business outcomes.
Strong understanding of how SEO contributes to wider marketing and business performance objectives.
Commercially astute with a proven track record of driving revenue growth and profitability.
Outstanding leadership capabilities with experience influencing large specialist communities.
Ability to build credibility and influence at executive and C-suite levels.
Strong communication, storytelling, and presentation skills.
Highly collaborative with the ability to work effectively across complex matrix organisations.
Innovative, forward-thinking, and passionate about the future of Search.
Significant senior leadership experience within SEO, Search, or Digital Performance.
Proven success defining and leading SEO propositions, products, or specialist practices.
Experience leading large specialist communities or capability functions.
Demonstrable track record of driving commercial growth through proposition development and innovation.
Experience influencing senior stakeholders, executive leadership teams, and major clients.
Strong experience supporting complex new business opportunities and strategic pitches.
Established reputation within the SEO industry, with evidence of thought leadership, market influence, or community contribution.

Skills

Technical SEO
Content Strategy
Authority Building
User Experience
Analytics
Search expertise
AI-driven discovery
Modern creativity

Location

London

Work Type

Hybrid
Full time
Fixed Term Contract

Experience Level

Senior leadership

Benefits

Competitive salary
Benefits package that you can tailor to your needs

About the Company

The SEO and Creative Experience team within dentsu is a global, award-winning marketing practice that delivers market-leading organic growth strategies for some of the world's most ambitious brands.
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC).
Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.