Senior Marketing Manager B2B Tech / Enterprise Software (m/w/d)
Scopeland Technology GmbH · BE, DE
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About the Role
As a Senior Marketing Manager, you will be responsible for communicating complex technological topics in an understandable and target-group-oriented manner, strategically developing our positioning, and driving marketing and sales with impactful content, campaigns, and formats.
Responsibilities
- Identify relevant market topics and develop positioning, content, and formats.
- Translate complex technologies (Low Code, AI, digital sovereignty, modernization of business-critical applications) into understandable and engaging stories.
- Determine the most suitable format for each topic (e.g., LinkedIn, articles, whitepapers, use cases, newsletters, presentations, campaigns, customer stories, executive content).
- Collaborate with sales to develop content and campaigns that facilitate new conversations, support opportunities, and position Scopeland in strategic target markets.
- Develop concepts for events, trade fairs, industry formats, and partnerships (pre-, during, and post-event).
- Monitor market movements and trends, deriving new ideas for communication and positioning.
- Actively and meaningfully utilize modern AI tools for research, content creation, market analysis, campaign ideas, visualization, personalization, and process automation.
- Work closely with management, sales, and product teams to further develop our positioning.
Requirements
- Several years of marketing experience in a B2B technology environment (e.g., enterprise software, SaaS, cloud, data, AI, or platform providers).
- Ability to quickly understand and confidently grasp complex and explanatory software products.
- Experience in developing positioning and messaging.
- Practical experience in Thought Leadership, including successful implementation of topics and formats.
- Proficiency in developing and evaluating high-quality content with a keen sense for relevant information.
- Familiarity with the interplay of marketing and enterprise sales, understanding how both areas can work together successfully.
- Confident communication at eye level with management, sales, and technical experts.
- Active and natural use of AI as a work tool for research, content, analysis, and idea generation.
- Very good German language skills and good to very good English language skills.
- Experience in the Public Sector is an advantage, but not a requirement.
Skills
- Low Code
- AI
- Digital Sovereignty
- Application Modernization
- Content Strategy
- Campaign Management
- Thought Leadership
- B2B Marketing
- Enterprise Software
- SaaS
- Cloud
- Data
- Platform Providers
- Positioning
- Messaging
- Content Development
- Content Evaluation
- Marketing-Sales Alignment
- Communication
- AI Tools
- Research
- Market Analysis
- German
- English
Location
- Berlin
Work Type
- Home-Office
- Team Days
- Workations
- Part-time models
- Flexible working hours
Experience Level
- Senior
Benefits
- Flexible Home-Office arrangements
- Team Days
- Temporary Workations
- Individual part-time models
- Flexible working hours (core hours between 10 AM and 3 PM)
- Attractive further education opportunities
- Regular workshops
- E-learning options
- Deutschlandticket (public transport pass)
- Urban Sports Club membership
- Company bicycle option
- Generous employer contributions to company pension plans
- Opportunity to work with innovative Low-Code technology
- Tree planting for new hires (sustainability initiative)
About the Company
- Scopeland Technology GmbH is the manufacturer of the Low-Code platform SCOPELAND®, a leading development environment for interactive, largely programming-free development of sophisticated software solutions.
- We see ourselves as a community of people pursuing common goals.
- We maintain open and respectful interaction with each other.
- Values such as innovation, quality, reliability, integrity, honesty, and respect are our top priority!
- We value, challenge, and support our employees.
- It is important to us that everyone feels comfortable and can develop freely.