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About the Role

The AI & Automation Director will lead the development, adoption, and delivery of AI-powered solutions across the SEO team, identifying opportunities to improve efficiency, innovation, and scalability through automation, agent development, and AI-driven workflows. This role is responsible for delivering bespoke client automations, solving operational challenges through technology, driving AI adoption, and ensuring the SEO practice remains at the forefront of emerging AI capabilities.

Responsibilities

Design, build, test, and deploy client and internal automation solutions.
Develop AI agents and workflows that improve delivery efficiency, quality, and effectiveness.
Automate repetitive tasks using tools including Power Automate and Copilot Agents.
Identify opportunities to reduce manual effort, improve consistency, and enhance outputs through automation and process improvement.
Support the development of innovative, client-facing AI and automation products.
Monitor solution performance, gather feedback, and iterate to improve adoption and impact.
Partner with SEO client teams to understand delivery challenges and translate requirements into practical automation solutions.
Lead the initial discovery, scoping, and definition of bespoke client automation opportunities.
Create clear solution briefs, requirements, and success measures for projects requiring support from the Development Solutions team.
Provide hands-on support during delivery, testing, implementation, and handover.
Communicate solution value, limitations, and recommended ways of working clearly to client and internal stakeholders.
Act as a client-facing representative for SEO innovation, sharing updates, demonstrations, and recommendations.
Act as the SEO team’s AI and automation specialist, providing hands-on support for delivery challenges.
Partner with teams to identify and solve operational inefficiencies through technology.
Drive AI literacy, adoption, and responsible experimentation across the SEO practice.
Deliver training, guidance, demonstrations, and best-practice documentation on AI tools, automation, and agent building.
Build a community of practitioners who can share use cases, reusable components, and learnings across the team.
Support teams in moving successful experiments into repeatable ways of working.
Own and maintain the SEO AI and automation roadmap, aligned to client needs and wider business priorities.
Evaluate emerging technologies and identify practical applications for clients and teams.
Prioritize and lead automation projects that deliver measurable business impact.
Collaborate with Product, Technology, Innovation, and Development Solutions teams to scale successful solutions.
Identify opportunities to develop reusable products, frameworks, and services that strengthen the SEO proposition.
Contribute to the evolution of the agency’s AI-enabled search and automation capabilities.
Establish processes for centralizing and sharing knowledge, tools, prompts, automation frameworks, and reusable assets.
Communicate new technologies, capabilities, use cases, and opportunities across the team.
Manage access, onboarding, and governance for AI and automation platforms used by the SEO practice.
Keep the team updated on dentsu AI policy, guidance, and approved ways of working.
Ensure solutions are developed in line with security, privacy, compliance, and responsible AI principles.
Maintain appropriate documentation for solution ownership, dependencies, controls, and ongoing support.

Requirements

Demonstrable experience designing and delivering automation, AI-enabled workflows, or agent-based solutions in a business environment.
Hands-on experience with platforms such as Microsoft Power Automate, Microsoft Copilot Studio, or comparable automation and agent-building tools.
Ability to translate operational or client challenges into clear technical requirements and practical solutions.
Experience scoping initiatives, defining success measures, and managing delivery from discovery through to adoption.
Strong understanding of responsible AI, information security, privacy, and governance considerations.
Confident stakeholder management, facilitation, and communication skills, including the ability to explain technical concepts to non-technical audiences.
Experience delivering training, creating guidance, and supporting organizational change and adoption.
Strong problem-solving skills with a pragmatic, test-and-learn mindset.

Skills

AI
Automation
Agent Development
Microsoft Power Automate
Microsoft Copilot Studio
Coding
Technical Development
Claude Code
Cursor
Stakeholder Management
Facilitation
Communication
Problem-solving
SEO
Search Marketing
Digital Delivery

Location

London - 10 Triton Street

Work Type

Permanent
Full time
Hybrid

Experience Level

Director

Benefits

Competitive salary
Benefits package that you can tailor to your needs

About the Company

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We are a Disability Confident scheme user.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.

Equal Opportunity

If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.