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About the Role
LGT Wealth Management UK LLP is seeking a Senior Marketing Manager to lead brand awareness strategies, manage PR, oversee marketing materials, and take strategic ownership of the events program. This role involves managing external agencies, stakeholders, and a team of two marketing professionals, ensuring brand consistency and supporting company-wide projects.
Responsibilities
- Develop the firm’s brand advertising campaign in collaboration with the Digital Marketing Manager, LGT Group colleagues, and an external agency.
- Manage the relationship with the external agency for brand advertising.
- Review and develop creative ideas and media planning strategies.
- Develop strong working relationships with Group marketing counterparts.
- Deliver campaign elements to agreed timings and manage stakeholder sign-off.
- Collaborate with external agencies, third parties, and the Digital Marketing Manager on reporting, customer journey mapping, and conversions.
- Deliver the firm’s PR strategy for all target audiences, ensuring continuity and alignment with the comms approach.
- Manage the relationship with the external PR agency and secure appropriate stakeholder sign-off.
- Take ownership of the firm’s marketing materials and client literature, maintaining a central record.
- Manage regular updates to existing materials, coordinating changes, approvals, design, and production.
- Identify and develop new literature to support the prospect-to-client journey and business priorities.
- Take strategic ownership of the firm’s flagship events programme, ensuring alignment with marketing strategy and business objectives.
- Provide strategic direction and guidance to the Events Manager.
- Oversee resourcing at a programme level for events.
- Take responsibility for ad hoc projects and campaigns.
- Act as line manager to two Marketing professionals, providing support, management, and mentorship.
- Act as brand guardian, ensuring brand and communications guidelines are maintained.
- Support the implementation of the company-wide brand repositioning project.
- Work with an external design agency on the creation of new marketing material.
Requirements
- Proven experience as a generalist Senior Marketing Manager.
- Event experience.
- Project management experience.
- Copywriting experience.
- Experience in managing external agencies.
- Excellent organisational and project management skills.
- Solution-oriented attitude.
- Experience managing or supervising other team members.
- Ability to take the lead.
- Ability to perform well under pressure.
- High attention to detail.
- Strong communication and stakeholder management skills.
- Excellent working knowledge of the Microsoft Office suite, especially Word, PowerPoint, and Excel.
Skills
- Brand awareness strategy
- Brand advertising campaign development
- Agency management
- Creative development
- Media planning
- Stakeholder management
- Reporting
- Customer journey mapping
- Conversion optimization
- PR strategy
- Marketing material management
- Content creation
- Event management
- Project management
- Copywriting
- Team management
- Brand guardianship
- Microsoft Office Suite (Word, PowerPoint, Excel)
Location
- London
Work Type
- Full-time
Experience Level
- Senior
About the Company
- LGT Wealth Management UK LLP is a UK-based partnership, wholly owned by the private banking group LGT, which is in turn owned by the Princely Family of Liechtenstein.
- Established in 2008 with a fresh approach to wealth management.
- Has entities focusing on US and Jersey based clients.
- Head office in London with presence in Edinburgh, Jersey, Leeds, Birmingham, Bristol, and Manchester.
- Offers a transparent service designed around client needs.
- Provides a flexible, bespoke service adapted to client needs.
- Mission is to create long-term value for all stakeholders.
- Culture encourages idea generation, development, and implementation.
- Core values: Belonging, respect, integrity, conviction, and entrepreneurship.
- Becoming an employer of choice in its sector.
- Over £30 billion in funds under management.
- Circa 700 staff.