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About the Role

Rakuten is seeking a business development/project leader to own and drive new marketing initiatives end-to-end. This role involves identifying opportunities, designing strategies and business models, and leading cross-functional teams to launch and grow projects, leveraging Rakuten's diverse assets and member base to shape the future of the Rakuten ecosystem.

Responsibilities

Conceive, plan, and design business models for new businesses and initiatives leveraging Rakuten's marketing assets.
Identify business opportunities based on consumer insights, business challenges, client needs, and data.
Define KPIs and business plans, and conduct hypothesis testing and PoCs.
Lead cross-functional teams comprising product, UX, marketing, sales, and data analytics.
Present proposals to senior leadership and drive alignment across multiple business units.
Evaluate performance, drive post-launch improvement and growth, and establish revenue models.
Own the KPIs and business outcomes for your initiatives.
Engage in regular discussions with senior leadership on strategy and results.
Rapidly turn hypotheses into concrete action through iterative testing.
Leverage Rakuten’s diverse assets, including points, advertising, traffic, data, and brand.

Requirements

3+ years of professional experience in marketing planning, new business development, business planning, or product planning.
Proven experience independently developing proposals, engaging multiple stakeholders, and driving execution through to measurable outcomes.
Experience evaluating and improving initiatives based on KPIs and business results.
Experience building alignment and driving projects across multiple functions or departments.
Experience designing revenue models or business plans.
Experience in data analysis using SQL, BI tools, or similar.
Background in product, advertising, loyalty programs, CRM, or platform businesses.
Experience presenting proposals and reporting to senior leadership.
Able to form hypotheses, validate, and move forward even in highly uncertain environments.
Able to translate abstract concepts into concrete business plans, customer experiences, and execution roadmaps.
Able to engage stakeholders with different areas of expertise and interests, and lead both alignment and execution.
Accountable for business outcomes and drives continuous improvement.

Skills

Marketing planning
New business development
Business planning
Product planning
Stakeholder engagement
Project execution
KPI evaluation
Cross-functional team leadership
Revenue model design
Business plan design
Data analysis
SQL
BI tools
Product management
Advertising
Loyalty programs
CRM
Platform businesses
Presentation skills
Reporting
Hypothesis validation
Business strategy
Customer experience design
Execution roadmapping
Stakeholder alignment
Business outcome accountability
Continuous improvement

Location

Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Work Type

Full-time

Experience Level

3+ years of professional experience

Education Level

Graduate degree or higher from an English-speaking university (preferred for English proficiency)

Benefits

https://corp.rakuten.co.jp/careers/benefit/

About the Company

Rakuten Group serves approximately 100 million members in Japan and over 2 billion users across 30 countries worldwide, offering more than 70 services spanning e-commerce, fintech, communications, digital content, and professional sports.
PFSD drives ecosystem growth strategy and marketing-led initiative execution across all of Rakuten's businesses.
PFSD operates as a professional team built around five core disciplines: Challenge to innovate, Customer oriented, Concept driven, Cross-functional, Commitment to result.
Rakuten has set ambitious growth targets for its marketing solutions business.