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About the Role
This is the first dedicated marketing hire for the Americas, responsible for establishing the company's presence in the region. The role involves defining positioning, crafting the narrative, creating content, and driving demand generation from scratch. It is a hands-on position requiring the individual to write copy, launch campaigns, and shape the brand's story.
Responsibilities
- Build the North American go-to-market narrative for the platform and ensure it resonates with CISOs, security leaders, and their teams.
- Write various content types, including web copy, campaign assets, product messaging, case studies, and thought leadership pieces.
- Establish demand generation strategies, including channel mix, campaign calendar, and performance reporting.
- Develop sales enablement materials for the Americas sales team, such as pitch narratives, one-pagers, battlecards, and objection handling guides.
- Build brand credibility in the North American market through press, analyst relations, partnerships, and community engagement.
- Collaborate with product, sales, and the Dubai marketing team across different time zones.
Requirements
- Cybersecurity marketing experience, with a preference for marketing products to CISOs and security teams.
- Familiarity with CTEM, attack surface management, or SOC and detection and response is a strong advantage.
- Proven ability to build brand trust and demand from the ground up in an unknown category.
- Comfort with ambiguity and a proactive approach to building positioning, content calendars, and channel strategies.
- Deep understanding of the North American market, including buyer behavior, analyst relationships, press/PR norms, and channel dynamics.
- Strong writing skills with the ability to produce clear, technically credible copy for security practitioners.
- Proactive communication skills and ability to work effectively in a remote, matrixed environment across time zones.
Skills
- Go-to-market strategy
- Content creation
- Demand generation
- Sales enablement
- Brand building
- Public relations
- Analyst relations
- Community engagement
- Cross-functional collaboration
- Technical writing
- Marketing strategy
- Campaign management
- Market analysis
Location
- Americas
Work Type
- Remote
Experience Level
- Zero-to-something track record
About the Company
- SpiderSilk was founded in 2019 with the vision of creating a regional, sovereign cybersecurity IP with global reach.
- The company's mission is to continuously, intelligently, and autonomously secure organizations' digital environments.
- SpiderSilk is composed of a global team of curious individuals focused on making the internet safer.
- The company culture values vision, energy, and a strong sense of ownership.