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About the Role
As a member of the Brand Communication team, the Digital Performance Marketing Lead will drive cost-effective customer acquisition and retention through digital channels. This role involves managing, optimizing, and reporting on online campaigns, providing actionable insights to enhance brand awareness and guide consumers through the purchase funnel.
Responsibilities
- Develop and execute performance marketing strategies across all digital channels (SEM, SEO, Social, Programmatic, Affiliate, Display, Retargeting, Custom Audiences).
- Translate campaign plans and business objectives into clear online customer acquisition strategies.
- Maintain a clear understanding of the marketing/CRM calendar and e-commerce roadmap.
- Manage daily online customer acquisition initiatives in line with global guidelines, local needs, and budget.
- Collaborate with e-commerce, CE, and media teams to ensure a seamless user experience and conversion rate optimization.
- Oversee creative and performance media agencies and IBS to ensure timely delivery of high-quality online assets.
- Liaise with campaign managers and HQ teams for localization and production of digital performance content.
- Track, analyze, and optimize campaigns towards achieving objectives (ROI, CPA, CPL, CPM, CPC, CVR%, App Downloads, Social Engagement).
- Conduct A/B tests and benchmark performance against best practices and competitors.
- Create regular reports with key metrics and actionable insights.
- Stay updated on digital marketing trends, tools, and technologies (AI-driven optimization, MarTech, Mobile Attribution).
- Propose and test new digital channels and customer acquisition strategies.
- Monitor competitor activities and share best practices internally.
- Expand the use of AI and automation in campaign optimization.
- Increase focus on data-driven personalization and audience segmentation.
- Integrate CRM and performance marketing for a comprehensive customer journey.
- Emphasize cross-channel measurement and attribution.
Requirements
- University graduate.
- 2-3 years of experience in digital customer acquisition activities (SEM, Performance, Comparison, Programmatic, Retargeting, Custom Audiences) that drive audience traffic to websites.
- Excellent digital development skills.
- Strongly recommended experience with DMP, DSP, DoubleClick, Search (Google certification is a plus), and SEO.
- Brand management experience.
- Website management experience is a plus.
Skills
- SEM
- SEO
- Social Media Marketing
- Programmatic Advertising
- Affiliate Marketing
- Display Advertising
- Retargeting
- Custom Audiences
- Customer Acquisition
- Customer Retention
- Campaign Management
- Campaign Optimization
- Reporting
- A/B Testing
- Digital Marketing Trends
- AI-driven Optimization
- MarTech
- Mobile Attribution
- Data Analysis
- Personalization
- Audience Segmentation
- CRM Integration
- Cross-channel Measurement
- Attribution
- DMP
- DSP
- DoubleClick
- Brand Management
- Website Management
- Business Level English (Speaking, Writing, Reading)
Location
- Gotanda Headquarters, Tokyo, Japan
- Company-designated business locations
Work Type
- Full-time
- Hybrid (combination of office and remote work, currently 3 days/week in office)
Experience Level
- 2-3 years of experience in digital customer acquisition
Education Level
- University graduate
Salary/Compensations
- Approximately 6,000,000 - 8,140,000 JPY (base annual salary)
- Approximately 7,000,000 - 9,000,000 JPY (total annual income)
Benefits
- Retirement plan
- Defined contribution pension plan
- Deferred annuity insurance
- Property accumulation savings
- Employee stock ownership plan
- Childcare leave
- Family care leave
- Commuting allowance
About the Company
- Nespresso Japan's Marketing Department drives brand growth by translating global strategies into effective local initiatives across all consumer touchpoints.
- The team leverages data-driven insights, innovative communication, and seamless customer experiences to enhance brand equity and accelerate business results.
- They collaborate cross-functionally to ensure consistent brand expression and lead product, digital, and consumer engagement strategies for the Japanese market.