Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this National Digital Experience & Performance Manager role.
Rezi rewrites your resume against The Living Company's job description. Free.
Tailor your resume to this National Digital Experience & Performance Manager role.
Rezi rewrites your resume against The Living Company's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the National Digital Experience & Performance Manager posting at The Living Company — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the National Digital Experience & Performance Manager posting at The Living Company — free, in seconds.
About the Role
As the National Digital Experience & Performance Manager, you will own the website, digital experience, performance media, attribution, and lifecycle marketing functions to drive resident acquisition. This leadership role requires hands-on platform management, team leadership, and collaboration with senior executives, with an initial focus on Aveo and future opportunities across the group's brands.
Responsibilities
- Own the website roadmap and on-site digital experience across Aveo as the primary conversion engine.
- Set and track website conversion rate, funnel drop-off, and cost-per-enquiry as core commercial metrics.
- Set the annual and quarterly national media budget for Aveo’s 67 communities, pacing and reallocating spend monthly.
- Run a structured test-and-learn calendar across creative, offers, landing pages, and bidding strategy.
- Own the Aveo commercial relationship with the group's digital/media agency.
- Interpret and act on attribution and BI outputs, publishing performance dashboards and ROI/CAC/LTV packs.
- Own the marketing technology and platform roadmap for Aveo, including vendor evaluation and negotiation.
- Define commercial requirements for prospect and resident data use, adhering to privacy standards.
- Document playbooks for website, CRO, channel setup, testing, and reporting for adoption by other brands.
- Lead your team with clear individual KPIs tied to website conversion, CPL, CAC, and business targets.
- Run annual performance reviews of agency and implementation partners.
- Partner with Sales leadership on lead handling, Finance on budget forecasting, and represent Aveo in vendor and agency negotiations.
Requirements
- 8+ years' experience in performance or digital marketing.
- Several years in a senior leadership role managing a team.
- Experience operating in a multi-brand or dynamic structure.
- Hands-on experience owning a website or digital product as a commercial conversion channel.
- Comfortable in a CMS, reading funnel and heatmap data, and briefing UX/CRO changes.
- Deep, hands-on comfort with CAC, ROAS, LTV/CLV, CPA, and conversion-rate metrics.
- Ability to translate data into action, not just dashboards.
- Experience owning a significant, multi-channel national media budget with full accountability for efficiency.
- Structured, hypothesis-led experimentation across website journeys, creative, promotions, landing pages, and bidding strategy.
- Track record connecting website, campaign, and channel performance to broader business outcomes.
- Ability to present commercial stories to executive leadership.
- Strong analytical and attribution capability.
- Experience working with CRM, analytics, attribution, and BI platforms such as GA4, Salesforce, Marketing Cloud, Tableau, Power BI or equivalent.
- Agile, future-focused mindset, comfortable navigating a fast-changing digital landscape including emerging channels and AI-enabled marketing.
- Experience in real estate, retirement living, aged care, property, or another multi-site lead-generation business is highly regarded, but not essential.
Skills
- Website CMS
- Google Ads
- Meta Ads Manager
- Attribution tooling
- BI tooling
- Website conversion rate optimization
- Performance media
- Lifecycle marketing
- Data analysis
- Budget management
- Marketing technology
- Vendor evaluation
- Contract negotiation
- CRM
- GA4
- Salesforce
- Marketing Cloud
- Tableau
- Power BI
Location
- Sydney CBD (5 days on-site)
- Travel to properties as required
Work Type
- On-site
- Full-time
Experience Level
- Senior leadership
- 8+ years' experience in performance or digital marketing
Benefits
- Paid leave days
- Health insurance
- Retail and leisure discounts
- Annual vaccinations
- Skin checks
- Employee referral programs
- Employee assistance programs
About the Company
- Founded in 2013 as Scape Australia, leaders in student housing, now The Living Company, a vertically integrated living platform managing $17B in assets across Student Living (Scape), Rent to Live – Affordable Housing (RTL Co.), and Retirement Living (Aveo).
- Manages site origination, investment, planning, design, development, construction, and operations.
- Reshaping the way Australians live by delivering sustainable, community-driven, and high-quality spaces across the country.
- Purpose-led organisation that is reshaping how Australians live.
Equal Opportunity
- The Living Company honours and welcomes the rich heritage and contributions of First Nations and Indigenous peoples.
- Our workplace embraces diversity and strives to create an inclusive environment that respects and values your culture, traditions, and perspectives.
- Join us in building a harmonious and empowered community where everyone's voice is heard and celebrated.