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About the Role
We are looking for a VP Brand to establish Superpower as a widely recognized and trusted health brand that people actively seek out. You will own our brand strategy, integrated campaign roadmap, and brand investment plan, driving customer acquisition and connection.
Responsibilities
- Own brand strategy and positioning, including audience priorities, positioning, and messaging.
- Develop integrated campaigns from concept to completion, including calendar, production, launch, and evaluation.
- Set brand expression and creative standards, ensuring work is recognizable, memorable, and true to Superpower.
- Build a plan for sustained visibility and demand through content, creators, partnerships, and earned media.
- Manage brand investment and measurement, prioritizing investments and assessing brand activity's contribution to acquisition.
- Build and lead the brand team and external partner network, setting priorities and establishing clear processes.
- Partner with Paid Media on amplification and acquisition measurement.
- Collaborate with Product, Clinical, and Member Experience teams to ensure brand promises are met.
Requirements
- Experience owning a consumer-brand function, including strategy, budget, team, and results, with experience in growth periods.
- Proven track record of taking distinctive work to market, including leading campaigns/launches and explaining customer insights and creative decisions.
- Demonstrated business impact, with the ability to explain changes in awareness, consideration, customer demand, or acquisition.
- Strong creative judgment with the ability to improve work, write effective briefs, recognize strong ideas, and provide precise feedback.
- Experience building and leading teams, including hiring, developing talent, and managing external specialists.
- Combination of cultural awareness and commercial discipline, understanding brand positioning and making investment cases.
- A genuine care for health and the customer, with a desire to understand customer needs and motivations.
- Experience in consumer health, wellness, subscriptions, or similar trust-influenced categories is a plus.
- Experience scaling a brand from an engaged early audience to broader consumer recognition is a plus.
- Experience connecting cultural partnerships, community, or member advocacy with measurable demand is a plus.
Skills
- Brand strategy
- Brand positioning
- Integrated campaigns
- Campaign roadmap
- Brand investment
- Brand expression
- Creative standards
- Content strategy
- Partnership management
- Budget management
- Performance measurement
- Team leadership
- Talent development
- Creative judgment
- Brief writing
- Copywriting
- Design review
- Storytelling
- Cultural awareness
- Commercial discipline
- Customer insight
- Market analysis
Location
- United States
Work Type
- Full-time
Experience Level
- VP level
- Senior leadership
Benefits
- Visa sponsorship
- Relocation support
About the Company
- Superpower is building a new health system to extend and enhance human life by integrating testing, personalized insights, and ongoing care.
- Our mission is to make proactive healthcare understandable, desirable, and trusted, empowering individuals to take ownership of their health.
- We have experienced 10x growth in the past 6 months while halving Customer Acquisition Cost (CAC) and are preparing for hyper-growth.
- Investors include Forerunner, 8VC, Evan Moore, Cyan Bannister, Balaji Srinivasan, Arielle Zuckerberg, Cameron & Tyler Winklevoss, Susa Ventures, Bond Capital, and Long Journey Ventures.
- Influencers and partners include Shaan Puri, Brooke Monke, Logan Paul, Steve Aoki, Justin Mares, Giannis Antetokounmpo, and Kylian Mbappé.
- We are a global team committed to building top-tier talent and offer visa sponsorship and relocation support.
Equal Opportunity
- We’re proud to be a global team and welcome talent from around the world.