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About the Role

We are seeking a product marketer to drive the pro-tier offering strategy for Adobe’s B2C Creative Cloud business. In this role, you will monitor market dynamics, customer trends, and funnel performance for our pro-tier B2C solutions for individuals. You’ll also run the pro-tier business and own a suite of market research initiatives, a yearly marketing strategy, and a roadmap of cross-functional initiatives.

Responsibilities

Own the CC Pro business: Define the overarching pro-tier strategy for how we consistently grow our pro-tier business, including setting a long-term vision and driving annual/quarterly plans to hit acquisition, migration, and attrition revenue forecasts.
Lead customer and market research to identify pro-tier audience needs and use cases to shape cross-functional testing roadmaps.
Serve as the POC across product teams for acquisition, engagement, and retention initiatives with an emphasis on CPro Gen AI use and monetization.
Partner with international PMMs to test culturalized initiatives to better align pro-tier plan value with global customer needs and price sensitivities.

Requirements

7+ years in product/portfolio marketing and go-to-market strategy, ideally in creative or marketing SaaS.
A keen understanding of strategic and operational planning to hit business goals and the financial literacy to analyze the impact of initiatives against revenue and engagement forecasts.
Proven experience owning and delivering successful portfolio and GTM strategies for B2C customer segments.
Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging and positioning frameworks.
Proven cross-functional leadership skills, with experience driving complex initiatives and navigating tradeoffs in matrixed environments.
BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience.

Skills

Product Marketing
Go-to-Market Strategy
SaaS
Strategic Planning
Operational Planning
Financial Literacy
Customer Research
Market Research
Storytelling
Writing
Communication
Cross-functional Leadership

Location

Work Type

Full-time

Experience Level

Senior
7+ years

Education Level

BA/BS degree preferred

Salary/Compensations

$120,700 - $219,750 annually
$151,800 - $219,750 annually (California)
$151,800 - $219,750 annually (New York)

Benefits

Comprehensive benefits programs

About the Company

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
At Adobe, we believe that great ideas can come from anywhere in the organization.
Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
California: Fair Chance Ordinances - Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado: Application Window Notice - If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts: Massachusetts Legal Notice - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.