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About the Role

The Principal Marketing Specialist, Industry & ABM Programs, ANZ plays a key role in driving revenue growth through the development and execution of Account-Based Marketing (ABM) and industry marketing programs across Australia and New Zealand. This 6-month contract position offers an opportunity to make a significant impact on strategic marketing initiatives.

Responsibilities

Design, implement, and manage strategic 1:1 ABM and 1: Few industry marketing programs aligned with business priorities.
Collaborate with country marketing teams, Campaign Centres of Excellence, and global ABM and industry teams to drive successful program execution.
Manage a portfolio of strategic ANZ accounts and lead an APAC industry program, demonstrating best-practice delivery.
Ensure the consistent application of global ABM and industry marketing methodologies across the region.
Drive continuous improvement of operating models, governance frameworks, and program scalability.
Monitor and report on program performance, pipeline contribution, and marketing impact across relationship, reputation, and revenue metrics.
Build strong partnerships with business leaders, sales teams, account teams, and marketing stakeholders.
Communicate results, best practices, and recommendations to senior leadership and global teams.
Identify opportunities to maximise content reuse, improve ROI, and accelerate program execution.
Lead, mentor, and develop the ANZ ABM and Industry Marketing team.
Manage program budgets, forecasts, vendors, and resource allocation to deliver measurable business outcomes.

Requirements

Strong knowledge of Account-Based Marketing methodologies, including 1:1, 1: Few, and 1: Many approaches.
Experience developing and executing industry-focused marketing initiatives within a B2B environment.
Strong commercial acumen and an understanding of business growth drivers and client engagement strategies.
Excellent stakeholder management, communication, and influencing skills.
Ability to lead through influence within a matrixed organisation and collaborate across multiple teams and geographies.
Strong program management, organisational, and analytical capabilities.
Results-oriented mindset with the ability to manage multiple priorities and adapt to changing business requirements.
Experience working across diverse cultures and international markets.
Minimum 5 to 7 years of experience in B2B marketing.
At least 1 year of hands-on experience in Account-Based Marketing (ABM).
Proven success delivering ABM and industry marketing programs within technology, consulting, or professional services organisations.
Experience leading cross-regional or multi-country marketing initiatives within a matrixed environment.
Experience using multi-channel engagement strategies, behavioural insights, intent data, and predictive analytics to drive client engagement.
Strong understanding of marketing measurement frameworks and their impact on relationship, reputation, and revenue outcomes.

Skills

Account-Based Marketing (ABM)
Industry Marketing
Stakeholder Management
Communication
Influencing
Program Management
Organisational Skills
Analytical Capabilities
B2B Marketing
Multi-channel Engagement Strategies
Behavioural Insights
Intent Data
Predictive Analytics
Marketing Measurement Frameworks

Location

Australia
New Zealand

Work Type

Hybrid Working
6-month contract

Experience Level

Principal
5-7 years in B2B marketing
1+ year in Account-Based Marketing (ABM)

Education Level

Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline
Master's degree preferred
ABM certifications or other industry-recognised marketing accreditations are advantageous
Commitment to continuous professional development in digital marketing, client engagement, business development, or industry marketing

About the Company

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100.
Committed to accelerating client success and positively impacting society through responsible innovation.
One of the world’s leading AI and digital infrastructure providers with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services.
Consulting and industry solutions help organizations and society move confidently and sustainably into the digital future.
A Global Top Employer with experts in more than 70 countries.
Offers clients access to a robust ecosystem of innovation centers as well as established and start-up partners.
Part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity.
Committed to providing an environment free of unfair discrimination and harassment.
Does not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.