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About the Role
We are seeking a full-time Video Content Creative with a strong sense for compelling content and an understanding of what makes video ads successful. In this role, you will support the expansion of the Butternut Box brand in Germany and Italy. A significant part of your work will involve conceptualization, localization, transcreation, editing, and evolving successful ad assets for our Growth Channels, collaborating closely with our Brand & Creative Team, Growth Team, and international colleagues. This role is ideal for those who enjoy rapid execution, testing diverse creative approaches, and continuously optimizing content based on data and performance.
Responsibilities
- Create, localize, and scale paid social video ads for Meta, TikTok, and YouTube, producing or localizing 5-6 new creatives per week per market.
- Develop and test attention-grabbing video concepts, hooks, and messages, continuously optimizing them based on creative briefs, performance data, and current social media trends.
- Adapt internationally successful creatives for the German and Italian markets, considering local specifics, trends, and cultural differences, utilizing AI voice-over tools.
- Create short-form videos and motion design assets using After Effects.
- Produce and edit longer video formats using Premiere Pro.
- Develop ideas for short-form content, film, and direct – featuring dogs, owners, products, and brand elements, both on set and on location.
- Translate marketing briefs and performance insights into strong visual stories in collaboration with colleagues from Brand, Growth, and Copywriting.
Requirements
- Combine creative quality with speed, a solid understanding of performance, and a strong test-and-learn mentality.
- Develop content concepts and localize content for different markets.
- Quickly grasp creative briefs and performance data to develop paid social content that delivers results.
- Work confidently with video editing and motion design tools such as After Effects and Premiere Pro.
- Understand the key principles of Direct Response Creative, including strong hooks, pacing, and storytelling, and utilize ad metrics to improve creatives and business impact.
- Work quickly, independently, and structurally, maintaining an overview of multiple projects, tight deadlines, and frequent iterations.
- Possess a good eye for image composition, framing, and lighting in short-form video.
- Love dogs!
- Must have a valid German work permit.
- Must be able to commute regularly to Berlin.
Skills
- German (C2 level)
- English (fluent)
- Video editing
- Motion design
- After Effects
- Premiere Pro
- Direct Response Creative principles
- Ad metrics analysis
- Italian (nice to have)
- AI-powered creative tools (nice to have)
- Automated video platforms (nice to have)
Location
- Berlin
- Remote (partially)
Work Type
- Full-time
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- Competitive salary
- Company shares (ESOP)
Benefits
- 25 days of vacation per year, increasing with tenure up to 29 days.
- 5 additional paid 'Paws Days' per year for personal development or spontaneous breaks.
- Annual budget of €500 for professional and personal development.
- Choice between an Urban Sports Club membership or monthly voucher options.
- Home office setup budget.
- Regular team events and activities.
- Annual volunteering during work hours.
- Employee discounts on Butternut Box for yourself, family, and friends.
About the Company
- We believe dogs deserve the healthiest, most natural, and tastiest meals, free from unnecessary additives. We prepare our food fresh, just as you would at home, and deliver it perfectly portioned directly to our customers.
- As a B Corp-certified company, we prioritize responsible growth, considering our employees, products, and planetary impact.
- Our mission is to help dogs live healthier, happier, and longer lives, while ensuring everyone has a smile after interacting with Butternut.
- From our founders personally delivering the first Butternut Box, we now serve hundreds of thousands of hungry dogs across the UK and Europe, with ambitions to reach dogs everywhere.
- Our Berlin office is centrally located in Mitte, with a small team of around 12 colleagues and four-legged members contributing to the daily office life. Dogs are always welcome.
Equal Opportunity
- We believe every voice deserves a seat at the table.
- Butternut Box is an equal opportunity employer, committed to fostering a diverse team that reflects the diversity of all people.
- We value different nationalities, backgrounds, experiences, and perspectives.
- We actively work to strengthen the representation of underrepresented groups and build a diverse team shaped by varied identities and life experiences.
- We are committed to creating an inclusive and supportive work environment where you can be yourself and grow.