Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Lead - Campaign Management role.

Rezi rewrites your resume against Bread Financial's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Lead - Campaign Management posting at Bread Financial — free, in seconds.

About the Role

This role serves as a senior subject matter expert within the Marketing Services organization, focusing on designing, coordinating, and optimizing complex marketing programs and customer engagement initiatives. The position translates business objectives into executable plans, drives stakeholder alignment, and consults on program strategy and delivery practices to improve execution standards and effectiveness.

Responsibilities

Design, coordinate, and optimize complex marketing programs, customer communication initiatives, and customer engagement strategies by developing scalable program management approaches, delivery frameworks, and execution methodologies aligned to business objectives and organizational priorities.
Evaluate program demand, business priorities, resource availability, and delivery capacity to support intake management, prioritization decisions, workforce planning, resource allocation, and execution readiness across multiple programs and stakeholder groups.
Serve as a trusted advisor to business stakeholders and senior leaders by translating objectives into executable program strategies, facilitating decision making, managing expectations, and ensuring alignment across stakeholders, delivery teams, and organizational priorities.
Influence governance practices, control frameworks, issue management processes, and risk mitigation approaches while overseeing complex remediation efforts, delivery challenges, and cross-functional issue resolution activities.
Lead continuous improvement initiatives focused on workflow optimization, work management governance, intake processes, automation opportunities, execution transparency, stakeholder experience, and overall program delivery effectiveness. Drive new ways of working that improve scalability, efficiency, and business outcomes.
Lead highly visible initiatives involving new program launches, partner onboarding, portfolio conversions, operating model enhancements, delivery capability development, and organizational transformation efforts that strengthen Marketing Services program management capabilities.

Requirements

High School Diploma or GED
8-10 years experience in marketing programs, campaign management, project management, customer communications, marketing operations, business operations, or related functions while serving as a subject matter expert for complex program delivery initiatives.
7+ years experience using enterprise work-management platforms to lead complex workflows, intake and prioritization activities, delivery planning, resource coordination, risk management, stakeholder alignment, and cross-functional program execution.
5+ years experience leading complex programs, portfolio initiatives, remediation efforts, operating-model improvements, process transformations, partner implementations, or organizational changes involving multiple teams and business functions.
2+ years experience providing program-management consultation, technical guidance, mentorship, coaching, or delivery leadership to associates, project teams, stakeholders, or business partners.
Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Project Management, Operations Management, Information Systems or related field of study.
Experience using Adobe Workfront or a similar enterprise work-management platform to establish workflow governance, intake practices, delivery standards, reporting approaches, and scalable program-management processes.
Experience designing portfolio prioritization, capacity planning, resource allocation, demand management, program governance, workflow automation, or operating-model improvements within a complex organization.
Ability to travel up to 5% quarterly
Must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future.
Cannot offer employment to F-1 (student) visa holders.

Skills

Portfolio Management
Workflow Optimization
Business Process Design
Demand Management
Intake Process
Capacity Planning
Marketing Campaigns
Program Governance
Resource Planning

Location

Remote or Hybrid
3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Work Type

Regular
Full-time

Experience Level

8-10 years experience in marketing programs, campaign management, project management, customer communications, marketing operations, business operations, or related functions
7+ years experience using enterprise work-management platforms
5+ years experience leading complex programs, portfolio initiatives, remediation efforts, operating-model improvements, process transformations, partner implementations, or organizational changes
2+ years experience providing program-management consultation, technical guidance, mentorship, coaching, or delivery leadership

Education Level

High School Diploma or GED
Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Project Management, Operations Management, Information Systems or related field of study.

Salary/Compensations

$100,800.00 - $161,300.00
California: $115,900.00 - $201,600.00
Colorado: $100,800.00 - $177,400.00
New York: $110,900.00 - $201,600.00
Washington: $110,900.00 - $185,500.00
Maryland: $110,900.00 - $177,400.00
Washington DC: $115,900.00 - $185,500.00
Illinois: $100,800.00 - $177,400.00
New Jersey: $115,900.00 - $185,500.00
Vermont: $100,800.00 - $161,300.00
Ohio: $100,800.00 - $161,300.00
Maine: $100,800.00 - $161,300.00
Connecticut: $110,900.00 - $177,400.00
Virginia: $100,800.00 - $161,300.00

Benefits

Medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Associates can immediately enroll in Bread Financial’s 401(k) plan.
11 paid holidays.
Flexible Time Off (FTO) program.
80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year (except for Illinois associates).
40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year for Illinois associates.
Purchase company stock during offering periods in June and December.
Annual incentive bonus based on individual and company performance.
Competitive pay
Comprehensive selection of benefit options including 401(k).

About the Company

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture.
We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.
Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.
Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers.
Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers.
Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life.
Bread Financial proudly marks 30 years of success in 2026.
To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn.

Equal Opportunity

The Company is an Equal Opportunity Employer.
Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
The Company participates in E-Verify.
The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Applicants with criminal histories are encouraged to apply.
The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws.
The Company will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with disabilities may request and arrange for accommodations.
If you need assistance to accommodate a disability, you may request an accommodation at any time.
Please contact the Recruiting Team at TaOps@breadfinancial.com.