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About the Role

We are seeking a Specialist - Marketing Technology & Automation to drive the evolution of Canon's marketing technology ecosystem. This role bridges marketing, customer data, and technology to enhance customer understanding, engagement, and growth.

Responsibilities

Manage and optimize Salesforce CRM to support marketing and customer engagement initiatives.
Support the ongoing development of Canon's marketing technology ecosystem.
Improve the quality, governance, and use of customer data across platforms.
Design, build, and optimize automated customer journeys.
Drive customer segmentation and personalization initiatives.
Develop reports, dashboards, and insights that support data-driven decision making.
Identify opportunities to improve marketing effectiveness through automation and AI.
Collaborate with Marketing, Sales, IT, and external partners to deliver integrated solutions.
Support digital measurement, analytics, and campaign performance optimization.
Contribute to the future roadmap for marketing technology and customer engagement.

Requirements

Strong background in Salesforce CRM, customer data, and marketing technology.
Ability to work effectively with both technical and non-technical stakeholders.
Naturally curious, commercially minded, and enjoys translating complex challenges into practical solutions.
Experience in a Marketing Technology, Marketing Operations, CRM, or Marketing Automation role.
Strong hands-on Salesforce CRM experience (essential).
Experience working with customer data, data governance, and platform integrations.
Proven experience supporting or managing marketing automation and customer journey initiatives.
Knowledge of digital analytics, reporting, and performance measurement frameworks.
Experience using data and segmentation to drive customer engagement and business outcomes.
Ability to build strong relationships across Marketing, Sales, IT, and external partners.
Experience with AI-enabled marketing tools or a strong interest in emerging marketing technologies.
Eligible to work in the country of application.

Skills

Salesforce CRM
Customer Data Management
Marketing Technology
Marketing Automation
Data Governance
Platform Integrations
Customer Journey Design
Segmentation
Personalization
Digital Analytics
Reporting
Performance Measurement
AI-enabled marketing tools

Location

Sydney
Macquarie Park

Work Type

Full-time
Flexible working arrangements

Benefits

Supportive culture
Career development opportunities
Inclusive and diverse workforce
Better work-life balance

About the Company

Canon is a global leader in imaging solutions, trusted by millions for innovation and quality.
In Australia and New Zealand, Canon delivers products and services that help people connect, communicate, and achieve more.
Canon Australia offers a supportive culture that values contribution and empowers growth.

Equal Opportunity

As an equal opportunity employer focused on strengthening our inclusive culture, all applicants will be considered.
We welcome applications from people of all ages, cultures including Aboriginal and Torres Strait Islander peoples, abilities, religious beliefs, national origin, sexual orientation, and gender identities.