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About the Role
The Commercial Lead is responsible for developing and executing the commercial strategy for a designated Specialty Care therapeutic area (Rare disease including Hemophilia and growth hormone) in Japan. This role leads an integrated therapeutic area commercial organization to maximize portfolio value, build scientific leadership, and deliver sustainable business growth while creating meaningful value for patients, healthcare professionals, and society. The Commercial Lead is a core member of the Specialty Care Japan Leadership Team, contributing to overall strategy, culture, organizational effectiveness, talent development, and long-term success.
Responsibilities
- Lead the development and execution of the therapeutic area portfolio strategy, ensuring sustainable growth and long-term value creation.
- Own portfolio performance (P/L), including Brand Plans, Operating Plans (OP), Long Range Forecasts (LRF), business reviews, and resource allocation decisions.
- Translate customer insights, market dynamics, competitive intelligence, healthcare policy developments, and data analytics into actionable commercial strategies.
- Proactively identify growth opportunities, launch opportunities, business development opportunities, and portfolio optimization initiatives.
- Represent the therapeutic area in local, regional, and global business reviews and strategic decision-making forums.
- Lead and develop a high-performing commercial organization consisting of Brand Marketing, Commercial SMEs, and other commercial capabilities.
- Create alignment across customer-facing functions to ensure a seamless and integrated customer experience.
- Establish clear priorities, accountability, governance, and performance management processes.
- Foster a culture of ownership, collaboration, innovation, and continuous improvement.
- Lead commercialization planning and launch readiness activities for new products, indications, and pipeline assets.
- Ensure effective integration of current brands and future pipeline opportunities to maximize long-term portfolio value.
- Provide strategic leadership for launch preparation, market shaping activities, customer engagement planning, and organizational readiness.
- Collaborate with regional and global stakeholders to ensure alignment of launch priorities and execution plans.
- Champion innovative customer engagement strategies through omnichannel marketing and advanced analytics.
- Lead the implementation of agile, data-driven customer engagement models.
- Ensure customer journeys, content strategies, and channel orchestration are continuously optimized.
- Partner with Customer Excellence, Digital, CoLab, and other relevant functions to implement best-in-class commercial excellence practices.
- Build strong partnerships with Sales, Customer Excellence, Medical Affairs, Access, Regulatory, PGS, Finance, Compliance, HR, Digital, and other key stakeholders.
- Collaborate effectively with International Commercial Office (ICO), Global teams, alliance partners, and external agencies.
- Maintain strong relationships with healthcare professionals, key opinion leaders, academic societies, and relevant healthcare stakeholders.
- Contribute to shaping the future therapeutic area environment and ecosystem strategy.
- Serve as a core member of the Specialty Care Japan Leadership Team and contribute to the overall success of the Specialty Care business.
- Champion Pfizer Values, Actionable Attitude, and a strong Speak Up culture.
- Foster an inclusive, high-performing, and psychologically safe work environment.
- Lead talent reviews, succession planning, coaching, mentoring, and capability development across Specialty Care.
- Promote a One Specialty Care mindset through cross-TA collaboration, knowledge sharing, and organizational learning.
- Drive the development of future leaders and strengthen the Specialty Care leadership pipeline.
- Act as a role model in change leadership, organizational transformation, and continuous improvement.
- Drive Actionable attitude leadership and Pfizer value culture with AI fluency capabilities.
- Ensure all commercial activities, customer interactions, promotional programs, and business practices comply with applicable laws, regulations, industry codes, and Pfizer policies.
- Maintain a strong compliance-first culture across the organization.
- Ensure adherence to the MHLW Guidelines / promotion code and all relevant internal SOPs.
- Identify, assess, and proactively mitigate business, operational, compliance, and reputational risks.
Requirements
- Significant pharmaceutical industry experience.
- At least 5+ years of commercial leadership and brand marketing experience.
- Proven track record of leading high-performing teams and delivering sustainable business results.
- Experience in launching and growing specialty products is highly preferred.
- Experience working in global and cross-functional environments.
- Previous leadership responsibility for marketing, sales, HSP, or customer-facing organizations is preferred.
- Experience in omnichannel marketing and customer engagement transformation is preferred.
- Native-level or professional-level Japanese communication skills.
- Strong business-level English proficiency.
- Ability to represent Japan in regional and global forums, advocate for local business needs, and influence stakeholders.
- Strong written communication skills in both Japanese and English.
- Ability to understand complex business, scientific, policy, and compliance-related materials and translate insights into actionable strategies.
- Strategic thinking and business acumen.
- Result oriented and commit to deliver the target.
- Strong leadership, influencing, and stakeholder management capabilities.
- Ability to lead through ambiguity and organizational change.
- Strong analytical, financial, and problem-solving skills.
- Demonstrated capability in talent development and succession planning.
- Excellence in communication, coaching, and executive presentation.
- Deep commitment to compliance, integrity, and patient-centered decision making.
Skills
- Commercial Strategy Development
- Brand Marketing
- Portfolio Management
- Business Development
- Customer Insights Analysis
- Market Dynamics Analysis
- Competitive Intelligence
- Healthcare Policy Analysis
- Data Analytics
- Commercial Organization Leadership
- Omnichannel Marketing
- Advanced Analytics
- Agile Methodologies
- Data-Driven Customer Engagement
- Customer Journey Optimization
- Content Strategy
- Channel Orchestration
- Commercial Excellence
- AI Integration
- Cross-Functional Collaboration
- Stakeholder Management
- Strategic Planning
- Financial Acumen
- Problem-Solving
- Talent Development
- Succession Planning
- Coaching
- Mentoring
- Capability Development
- Change Leadership
- Organizational Transformation
- Continuous Improvement
- Compliance Management
- Risk Mitigation
- Scientific Communication
- Business Communication
- Executive Presentation
Location
- Japan
Work Type
- Hybrid
Experience Level
- 5+ years of commercial leadership and brand marketing experience
- Previous leadership responsibility for marketing, sales, HSP, or customer-facing organizations is preferred
About the Company
- Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Equal Opportunity
- Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.