Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Search Planner role.
Rezi rewrites your resume against Publicis Groupe Holdings B.V's job description. Free.
Tailor your resume to this Search Planner role.
Rezi rewrites your resume against Publicis Groupe Holdings B.V's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Search Planner posting at Publicis Groupe Holdings B.V — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Search Planner posting at Publicis Groupe Holdings B.V — free, in seconds.
About the Role
We are seeking an analytical and strategic SEM Senior Search Planner to develop and execute SEM initiatives for Microsoft and a pharma client. This role involves campaign brief analysis, supporting digital strategies, and applying search expertise to create tailored responses and channel strategies. The position emphasizes performance optimization, automation, and a testing approach to drive client results, with guidance from senior management and collaboration with Search partners.
Responsibilities
- Assist in developing and executing PPC campaigns that align with marketing strategy.
- Stay updated on PPC trends, tools, technologies, and practices, especially in the Japan market.
- Utilize PPC tools to refine search strategies.
- Support account management on platforms like Google Ads, Microsoft Advertising, and Yahoo Japan.
- Assist with keyword research, selection, and segmentation.
- Monitor campaign performance and assist in optimization to meet KPIs and budget constraints.
- Use analytics tools to generate insights and actions from campaign data.
- Support the modification of bidding strategies based on campaign analytics and market trends.
- Collaborate with clients, planning teams, data specialists, and global counterparts.
- Help produce reports tracking campaign performance with insights and recommendations.
- Participate in partner meetings to discuss performance, opportunities, and audits.
- Aid in managing and reporting on PPC budget spend for effectiveness and ROI.
- Assist with financial processes for accurate invoicing and budget management.
- Stay informed of industry trends relevant to clients and competitors.
- Understand and apply cultural and market-specific nuances of the Japan market to enhance campaign effectiveness.
Requirements
- A Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
- At least 4 years of experience in PPC campaign management.
- Familiarity with the digital advertising landscape, with a preference for knowledge of the Japan market.
- Proficiency in using PPC platforms like Google Ads/Editor, Bing, Yahoo.
- Experience with Search Management platforms like SA360.
- Solid analytical skills, comfortable working with data analysis tools like Google Analytics or Adobe Analytics.
- Effective communication skills, both written and verbal.
- Proficiency in Japanese.
- English language skills would be highly beneficial.
- Demonstrates AI fluency, including leveraging AI tools, critically evaluating outputs, and applying ethical judgment.
Skills
- PPC campaign management
- SEM
- Search Engine Marketing
- Google Ads
- Google Ads Editor
- Microsoft Advertising
- Yahoo Japan
- SA360
- Google Analytics
- Adobe Analytics
- Data analysis
- AI tools
Location
- Japan
Work Type
- Hybrid
- Flexible
Experience Level
- Senior
- 4+ years
Education Level
- Bachelor's degree in marketing, business, or related field, or equivalent experience
Benefits
- Hybrid, flexible work style (three days per week in office)
- Extensive Learning & Development opportunities
- Access to over 15,000 programs via online platform (Marcel Classes)
- Work Your World program (flexibility to work globally for up to six weeks per year)
- Culture of open feedback and continuous growth
- Structured Career Conversations
- 360° Feedback framework
- Comprehensive rewards offering
- Employee Assistance Program (EAP)
- Well-being support
- Access to Marcel (global AI platform)
- Wide range of leave policies
- Employee communities and clubs
About the Company
- Publicis Groupe is a global leader in marketing, communication, and digital business transformation, present in over 100 countries.
- Founded in Paris in 1926, it is the second-largest communications group in the world.
- It offers a platform connecting talent to a global network of knowledge, people, and resources, including data, technology, media, creativity, and business transformation expertise.
Equal Opportunity
- Publicis Groupe is an equal opportunity employer and does not discriminate based on age, gender, gender identity, race, sexual orientation, nationality, religion, disability, or any other difference.
- Encourages applications from all qualified individuals.
- Provides appropriate assistance for candidates needing accommodations during the recruitment process upon request.