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About the Role
This role is the most senior marketing executive in APAC, leading the team in planning and executing marketing activities to achieve financial and strategic business objectives. The candidate will oversee marketing strategy, operations, sales and product alignment, budget management, and return on marketing investment.
Responsibilities
- Develop and execute marketing strategies and plans aligned with business goals in the region.
- Drive alignment between sales, marketing, and product management within the go-to-market model.
- Stay updated on market trends, perform market demand analysis, and conduct segmentation and targeting exercises.
- Map potential buying processes for products and services, identifying demand units and key roles within target accounts.
- Execute in-region marketing programs and campaigns, utilizing global and local assets.
- Work with Corporate AR and PR to develop regional public relations, analyst relations, and social media plans.
- Collaborate with APAC product management and sales teams on product launch planning and commercial release execution.
- Drive customer base marketing and account-based marketing to support strategic account development and increase customer lifetime value.
- Oversee integrated marketing execution and optimization across the region, including events, digital marketing, and data insights.
- Manage the web and digital marketing strategy for the region.
- Develop customer testimonials, including written and video case studies.
- Manage profit and loss, including headcount, marketing budget, and overall investment strategy.
Requirements
- At least 12+ years of B2B marketing experience.
- Seasoned people leader with experience managing and leading a regional team directly.
- Strong operational driver with rigor and execution across marketing domains and disciplines.
- Solid understanding of marketing automation concepts, marketing operations, integrated marketing, and digital marketing.
- Strong analytical capabilities for data-driven business tradeoffs.
- Proven ability to tie demand creation efforts directly to sales pipeline, including inbound marketing, lead development, nurturing, and tele-prospecting.
- Track record of aligning with sales around demand creation tasks.
- Customer- and market-driven orientation; able to develop strategies for pipeline creation and account growth.
- Experience managing customer marketing, including account-based marketing and advocacy programs.
- Demonstrated ability to understand infrastructure requirements for marketing, including marketing automation, paid media, content syndication, web marketing, business intelligence, and marketing point tools.
- History of building programs that serve various routes to market/countries in APAC.
- Experience in brand management for B2B organizations, including extending brands into new markets, managing brands through acquisition, and developing new brands.
- Experience in media relations and analyst relations management.
Skills
- Excellent communication skills: verbal, written, presentation.
- Experienced in working with both senior marketing managers and junior level co-workers.
- Process and quality orientation with attention to detail.
- Strategy development and alignment.
- Development of short- and long-term marketing plans.
- Translation of strategy to execution and results.
- Motivational and team skills for collaborative work with other functions.
- Organizational alignment and interlock.
- Lead/manage organizational change.
- Ability to build a coalition with others on the regional senior leadership team.
- Ability to build and enable transformative business processes.
- In-depth understanding of key business metrics.
- Group facilitation skills.
- Ability to make effective tradeoffs.
- Strong business and process orientation.
- Highly motivated and result oriented.
- Ability to work independently and take the initiative.
- Good team player.
Location
- APAC
Work Type
- Full-time
Experience Level
- 12+ years of B2B marketing experience
- Senior leadership
About the Company
- Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through its expansive fiber network and connected ecosystem.
- Lumen enables secure, high-performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.
- At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.
- This is a high accountability environment where bold ideas drive real innovation for customers, partners, and the industry.
- The work is challenging, expectations are clear, and trust is built into how Lumen operates.
- Lumen encourages ownership, delivering meaningful impact, and shaping the future of AI-ready connectivity.
Equal Opportunity
- We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.