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About the Role
This role owns feature adoption and platform engagement for B-Stock's buyer-facing features, ensuring buyers discover, adopt, and deepen engagement with new product releases. The position focuses on buyer funnel health at a cohort level and driving feature discovery and usage to increase platform stickiness.
Responsibilities
- Own the GTM strategy and launch execution for buyer-facing features, defining adoption metrics and driving against them.
- Propose a prioritized GTM plan for buyer-facing features, aligned with the product roadmap.
- Develop a deep understanding of B-Stock's buyer segments and their engagement drivers.
- Build and maintain buyer personas capturing behavioral patterns and feature usage.
- Brief Lifecycle Marketing on feature launches with clear targeting, key messages, and behavioral triggers.
- Generate hypotheses about buyer behavior and feature adoption to structure analytical approaches.
- Partner with Analytics to define shared measurement frameworks and visibility into feature adoption metrics.
- Demonstrate quantitative and qualitative judgment in decision-making, making evidence-based recommendations.
- Track post-launch performance for feature GTMs and surface insights with recommendations.
- Attend sprint reviews and product forums to build trust with Product and Engineering partners.
- Contribute positively to team culture and live B-Stock’s vision and mission.
- Share behavioral insights from product data with Lifecycle Marketing to improve targeting and retention.
- Maintain clear and productive handoffs between teams to ensure agility.
Requirements
- 4+ years in product marketing, growth marketing, or a related field, ideally in B2B marketplace, SaaS, or e-commerce.
- Track record of launching product features and driving measurable adoption.
- Strong data fluency, including generating hypotheses, structuring analysis, and making evidence-based decisions.
- Cross-functional experience with Product and Engineering in an agile environment.
- Experience briefing a lifecycle, CRM, or demand-gen team on product-driven campaigns.
- Excellent written communication skills.
- High ownership orientation.
- Work Authorization required.
Skills
- Product Marketing
- Growth Marketing
- Go-to-Market Strategy
- Launch Execution
- Metrics Definition
- Buyer Persona Development
- Behavioral Analysis
- Data Analysis
- Hypothesis Generation
- Quantitative Judgment
- Qualitative Judgment
- Cross-functional Collaboration
- Influencing Skills
- Written Communication
- Ownership Orientation
- Salesforce
- Amplitude
- Jira
- Braze
- Landing Page Optimization
- Conversion Rate Experimentation
- SEO/AEO Content Strategy
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
Salary/Compensations
- $110,000 to $150,000 per annum
Benefits
- Competitive compensation packages, including bonus and options
- Medical, Dental, and Vision benefits
- Paid Time Off
- Telecommuting
- Matching 401(K)
- Support for continuing education
- Team offsites, social events, and extracurricular activities
- Snacks, drinks, and the occasional box of donuts
About the Company
- B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory.
- Customers range from top brands and retailers seeking inventory resale management to entrepreneurs purchasing merchandise for their resale businesses.
- The company plays a significant role in powering resale, reuse, and the circular economy.
- Annually, B-Stock sells over 130 million items, equating to 400 million pounds of inventory.
- B-Stock provides buyers a direct way to purchase products from retailers and offers sellers a technology-driven alternative to traditional resale methods.
- Led by eBay veterans and backed by top investors.
- Core values include: Make Each Dollar Count, Take Our Work Seriously, Not Ourselves, Do The Hard Things Today That Will Pay Off Tomorrow, Use Trust As The Best Measure Of Success, Find Strength In Numbers.
Equal Opportunity
- No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status.
- B-Stock strives to prevent other, subtler forms of inappropriate behavior.
- Barriers to success have no place at B-Stock.