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About the Role
We are seeking a Principal Analyst to join the MoneyLion Marketing Analytics team. This role will own high-visibility measurement and decisioning work across our growth analytics function, tackling ambiguous, first-of-kind measurement problems end to end. You will operate as a measurement leader, partnering with analytics, data science, and senior stakeholders in marketing, product, and finance. This role offers the opportunity to raise the team's analytical bar through mentorship and review.
Responsibilities
- Own high-visibility analytics initiatives end to end, including framing business questions, designing analysis, executing hands-on work, and delivering decision-ready readouts to senior leadership.
- Lead measurement design for major marketing investments, including holdout and geo-test design, incrementality analysis, and rigorous test readouts for new and emerging media channels.
- Serve as the measurement partner to marketing, lifecycle, and marketplace stakeholders, translating business definitions into data definitions and capturing use cases and edge cases as explicit measurement logic and guardrails.
- Build decision-ready analyses and reporting for core business concepts such as campaign performance, customer journey, revenue attribution, CAC/ROAS, and customer value.
- Uphold standards for analytical rigor, QA, and metric governance to ensure leadership-facing numbers are accurate, explainable, and reproducible.
- Write production-quality SQL and contribute to the team's dbt models and reporting foundations.
- Raise the team's analytical standards through review, reusable patterns, and mentorship of analysts.
- Identify recurring data and measurement issues and design durable, scalable fixes.
- Use AI tools to accelerate analysis, QA, and documentation, and help build workflows that improve team output speed and trustworthiness.
Requirements
- 7+ years in marketing analytics, growth analytics, decision science, or a related analytics role with increasing scope and seniority.
- Proven ownership of complex, ambiguous analytics initiatives end to end, including framing questions, designing approaches, and defending readouts with senior stakeholders.
- Strong experience with measurement methods: experimentation and A/B testing, holdout and geo-based incrementality testing, and attribution interpretation.
- Track record of translating business definitions into data definitions, with strong business curiosity and an instinct for use cases and edge cases that must become analysis logic, tests, and measurement guardrails.
- Proven ability to own analytical design from business and product requirements, including writing design documents, evaluating methodological trade-offs, and explaining complex logic to non-technical stakeholders.
- Experience setting and upholding standards for analytical quality and metric governance, with clear points of view and the judgment to defend or revise them with evidence.
- Comfort solving novel problems without established playbooks, including emerging AI-era measurement challenges.
- Experience mentoring or leading analysts preferred.
- Fintech, subscription, marketplace, or consumer growth industry experience is a plus.
Skills
- Expert-level SQL
- Modern cloud data warehouses (ideally Snowflake)
- Strong data modeling instincts
- Experience building or contributing to dbt models and governed reporting datasets
- Working knowledge of statistics for experimentation and causal measurement
- Python for analysis, validation, or automation (preferred)
- BI tools such as Looker and Tableau
- Familiarity with AI-assisted analytics and productivity tools (e.g., Claude Code, Cursor, OpenAI)
Location
- Remote
Work Type
- Full-time
Experience Level
- Principal
- Senior
Education Level
- Bachelor's degree in a quantitative or technical field required
- Master's degree preferred
Benefits
- Flexible working options
- Time off
- Competitive pay
- Benefits
- Well-being programs
About the Company
- Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
- Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
- Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
- We're always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
- When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career.
- At Gen, we are scrappy and relentlessly customer driven.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
- You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.