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About the Role
The Marketing Manager leads the Bank's marketing efforts to promote its culture, products, services, and brand, ensuring a positive customer experience across multiple channels. This role involves overseeing a team of marketing professionals, providing direction and support for marketing initiatives, and building cross-organizational relationships to maintain brand integrity. The ideal candidate is self-motivated, creative, and adept at managing competing priorities in a fast-paced, multi-location environment, fostering collaboration and professional growth within a high-performing team. The Marketing Manager ensures marketing activities align with business objectives, enhance customer engagement, and contribute to the Bank's success.
Responsibilities
- Coach, mentor and lead a multi-unit team.
- Establish priorities, assign work, and monitor project completion.
- Conduct coaching, performance reviews, and career development discussions.
- Manage workload allocation and vendor utilization.
- Ensure department service levels are meeting business partner expectations.
- Develop and implement marketing strategies for social, digital, and media marketing, along with other special events and public relations.
- Assist with department budget planning and monitoring.
- Manage campaign and promotional budgets relating to marketing initiatives.
- Implement marketing strategies including campaigns, social media, events, digital marketing and PR campaigns tied to achieve overall goals of the strategy and annual budget management.
- Manage relationships with agencies, consultants, vendors, and community partners.
- Maintain consistent brand standards across all channels and locations.
- Review and approve marketing collateral, advertisements, signage, presentations, and community sponsorship materials.
- Measure the ROI on approved marketing campaigns and various advertising methods to evaluate overall performance.
- Report on lead generation and make recommendations on improvements or changes.
- Serve as the lead for the Marketing Committee preparation report and facilitate the meeting.
- Comply and ensure compliance with privacy policies and procedures to maintain customer confidentiality and information protection.
- Comply and ensure compliance with all federal, state and local regulatory rules and regulations governing financial institutions, as well as all company policies and procedures.
- Timely complete and pass all required regulatory compliance training as assigned, along with other department leader expectations.
- Perform any additional duties and tasks assigned by management.
Requirements
- Excellent leadership and motivational skills.
- Working experience in the banking industry.
- Position requires travel- up to 40%, sometimes overnight trips will be required.
- Excellent analytical skills, including utilization of metrics and processing figures with spreadsheets.
- In-depth knowledge of various marketing platforms in both digital and print medias.
- Ability to remain professional and composed, including in high-pressure situations; display a sense of urgency as needed to ensure requests are completed timely and within service level agreements.
- Ability to apply strategic planning and problem solving techniques to complex issues and changing variables.
- Demonstrate self-motivation; productive, efficient, organized, accurate work output while working independently and within a team environment.
- Lead by example by consistently delivering dependable coaching, mentoring and leadership qualities to company staff and direct reports.
- Up-to-date on the latest trends and technologies in digital marketing.
- Excellent written and verbal communication skills.
- Strong interpersonal skills.
- Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.
- Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary.
- Must be able to work extended hours or travel off site whenever required or requested by management.
- Must be capable of regular, reliable and timely attendance.
- Must be capable of climbing / descending stairs in an emergency situation.
- The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.
Skills
- Marketing strategies
- Social media marketing
- Digital marketing
- Media marketing
- Event marketing
- Public relations
- Budget management
- Vendor management
- Brand management
- Analytics
- ROI measurement
- Lead generation
- Compliance
- Leadership
- Mentoring
- Team management
- Strategic planning
- Problem-solving
- Communication
- Interpersonal skills
Location
- Addison
- Mount Pleasant
- Texarkana
Work Type
- Office Environment
- Full-time
- Part-time
Experience Level
- 1-3 years of management experience preferred
- 5+ years in a marketing department or related position
Education Level
- Bachelor’s degree in Marketing or relevant field or related experience
Salary/Compensations
- Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Health savings account option
- Employee Assistance Program (EAP)
- Health rewards program
- Retirement savings plan, including 401(k) and Profit-Sharing plans
- Short-term disability benefits
- Long-term disability benefits
- Education and training benefits
- Discounts on banking products and services
- Generous Paid Time Off (PTO) plan
- Paid holidays
About the Company
- Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.
- No Recruiters or unsolicited agency referrals please.
Equal Opportunity
- We are an Equal Opportunity Employer and qualified applicants, or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state, or local laws.