Analyst, Consumer Insights & Market Research - Winter 2027 Co-op/Intern
Definity Insurance Company · CA
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About the Role
Definity offers rewarding co-op placements with real-life experience, where contributions, creativity, and energy are valued in a supportive team environment. This is an opportunity to be involved with initiatives that support strategic goals and utilize your skills.
Responsibilities
- Assist in designing and executing qualitative and quantitative research projects.
- Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
- Support the development of customer segmentation models and personas.
- Help prepare presentations and reports that translate complex data into clear, actionable insights.
- Collaborate with marketing, product, and sales teams to align research findings with business objectives.
- Monitor industry trends and competitor activities to provide contextual insights.
Requirements
- Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.
- Strong analytical and problem-solving skills.
- General aptitude for data and math.
- Some familiarity/knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
- Excellent written and verbal communication skills.
- Ability to work independently and in a team environment.
- Detail-oriented with a passion for understanding consumer behavior.
- Successful clearance of a background check (including criminal checks and leadership references).
Skills
- Excel
- SPSS
- Tableau
- Qualtrics
- SurveyMonkey
- R
- Python
Location
- Canada
Work Type
- Hybrid
- Co-op
- Full-time
- Part-time
Experience Level
- Co-op
Education Level
- Bachelor’s program
Salary/Compensations
- $22.50 per hour
Benefits
- Opportunities to support personal and professional growth
- Leadership Essentials program
- Employee groups focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
About the Company
- Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
- We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
- Definity distributes $85,000 in scholarships to students across Canada each year.
- Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.
- Determined to create positive change for our environment, our people, and our communities, now and in the future.
Equal Opportunity
- Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
- As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.