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About the Role
HiveWatch is building the operating layer for enterprise physical security, a platform that unifies fragmented SOC tools. This role is the glue between product strategy and sales/marketing tactics, focusing on positioning, launches, content, and enablement. This is the first dedicated product marketing hire, with potential to lead the function as the company scales. The ideal candidate will be AI-first in their approach and build that fluency across the marketing team.
Responsibilities
- Become the expert on market and buyer intelligence, including purchasing drivers.
- Maintain a sharp view of the market and competitive landscapes for positioning.
- Own customer and market research (win/loss, interviews, sizing) to inform product and go-to-market strategies.
- Craft product positioning and messaging in partnership with product, customer success, and sales.
- Plan and lead cross-functional product and feature launches, establishing repeatable processes.
- Collaborate on go-to-market plans for acquisition and expansion campaigns.
- Equip the sales team with necessary materials, insights, and positioning.
- Own the product narrative across public-facing channels like the website and digital properties.
- Utilize AI as a core work method and build AI fluency within the marketing team.
- Support external thought leadership through copywriting, pitches, and industry engagement.
- Evaluate marketing and enablement program effectiveness and recommend improvements.
Requirements
- 5–7+ years of product marketing experience, ideally in B2B SaaS or a hardware/software hybrid business selling into enterprise buyers.
- Self-motivated and deeply curious, with a habit of exploring the 'why'.
- AI-first: fluent and hands-on with AI tools beyond copy drafting, with a track record of building AI fluency in others.
- Strong writing skills across sales collateral, web copy, video scripts, and long-form content.
- Experience owning positioning and messaging in a competitive market.
- Comfort building process and infrastructure from scratch in an ambiguous environment.
- Experience working directly with sales and customer success teams to build effective materials.
- Self-motivated and comfortable operating independently.
Skills
- Product Marketing
- B2B SaaS
- Hardware/Software Hybrid
- Enterprise Sales
- AI Tools
- Positioning
- Messaging
- Market Research
- Competitive Analysis
- Go-to-Market Strategy
- Sales Enablement
- Content Creation
- Copywriting
- Cross-functional Collaboration
Location
- El Segundo, CA
Work Type
- Hybrid
Experience Level
- 5-7+ years
Salary/Compensations
- Base salary range provided separately
- Eligible to participate in HiveWatch Equity Incentive Plan
Benefits
- Comprehensive health coverage: medical, dental, vision, and life insurance
- Cutting-edge work in an emerging field with huge growth potential
- Competitive compensation packages
- Modern, newly renovated HQ
- 401(k) with a 4% company match
- Flexible paid time off
- ClassPass credits
- Discount on pet insurance
- Family-friendly, compassionate culture valuing balance and belonging
About the Company
- HiveWatch is a tech-forward, inclusive organization fostering the evolution of the physical security industry.
- We are a diverse team of forward thinkers who empower each other to find creative and collaborative solutions.
- We are passionate about the problems we’re solving for our customers and equally passionate about the company we’re building.
- HiveWatch helps security teams pivot from chasing threats to preventing them by orchestrating physical security programs.
- We modernize what it means for businesses and their employees to truly feel safe through better communication, more insights, and less 'noise'.
Equal Opportunity
- HiveWatch is an equal opportunity employer committed to cultivating a work environment that supports, inspires, and respects all individuals.
- Hiring practices are merit-based.
- We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity/expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.