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About the Role
L'OCCITANE's North America PR/Social Team is seeking a TikTok Content & Social Commerce Associate to enhance the brand's TikTok presence, manage the TikTok Shop, and grow the organic channel. This role aims to convert engaging content into measurable sales, requiring deep knowledge of TikTok, content strategy, execution, and analysis. It sits at the intersection of social media, e-commerce, creator marketing, and brand storytelling, driving community growth and revenue.
Responsibilities
- Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel.
- Develop and maintain the brand TikTok content calendar.
- Partner with PR/Influencer and Marketing teams on key initiatives, seasonal campaigns, and cultural moments.
- Manage content flow, including scheduling, publishing cadence, and optimization based on performance insights.
- Operate scheduling and analytics tools.
- Innovate in the social space to grow brand presence on TikTok, adapting strategy to market relevancy and trends while maintaining brand voice.
- Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement.
- Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content.
- Monitor channel performance and report on key metrics.
- Continuously test new content formats and creative concepts to drive audience growth and conversion.
- Assist with UGC programming and manage the library and execution of UGC content.
- Collaborate with other 360 marketing channels for content leveraging.
- Collaborate with PR, influencer, and digital media teams to amplify content.
- Identify and implement opportunities for media efficiency, integrative media, and customer experience.
- Drive iterative testing and learning to improve the program.
- Lead the creation of an in-house photo studio in the NYC office, managing equipment and schedule.
- Lead social media content creation strategy.
- Build a culture of fun content creation, encouraging employees and community members to leverage the studio.
- Edit and create strategic content for the channel.
- Strategize to grow the content studio by offering it for external use.
- Support the day-to-day operations of the TikTok Shop storefront.
- Collaborate with marketing to optimize product pages, set up product bundles, and key campaigns.
- Support the TikTok channel with internal taskforce teams to monitor inventory, ensure product availability, and maintain catalog accuracy.
- Manage and grow TikTok Shop affiliate and creator programs, including identification, recruitment, onboarding, and management.
- Utilize channel and affiliate dashboards to build relationships with TikTok Shop creators.
- Set commission structures, affiliate, and campaign incentives.
- Monitor affiliate performance and optimize commission structures.
- Coordinate product seeding and campaign execution within the TikTok Shop affiliate dashboard.
- Develop strategies to increase GMV, conversion rate, average order value, and customer acquisition.
- Analyze sales trends and identify opportunities for performance improvement.
- Collaborate with paid media and influencer marketing to maximize TikTok Shop impact.
- Troubleshoot operational issues and work with TikTok support as needed.
- Develop monthly and quarterly reporting and presentations on key growth metrics.
- Report on competitive landscape and track/synthesize ongoing trends.
- Track sales and traffic for campaigns.
- Lead projects and scope launches of new social tools or opportunities.
Requirements
- At least 3-5 years of work experience in a Social Marketing role, specifically touching TikTok/Shop as an organic and commerce channel.
- Prior experience scaling TikTok Shop channels from early stages in beauty, lifestyle, or fashion industries.
- Must understand TikTok culture and e-commerce operations.
- Must stay up-to-date on trends, best practices, and innovations.
- Experience scaling a beauty brand on TikTok Shop.
- Existing network of TikTok creators and affiliates.
- Knowledge of beauty trends and consumer purchasing behavior.
- Qualitative and quantitative analytical skills mandatory, with the ability to forecast and report KPIs.
- Ability to function in a fast-paced environment and juggle multiple responsibilities.
- Proficient in Microsoft Office (Excel, Word, PowerPoint), Social Media Scheduling Tools & Google Analytics.
- Experience leveraging AI-powered tools.
- Strong foundation and skillset in video editing and content creation.
- Excellent verbal, written, and presentation skills.
- Strong organizational skills with the ability to define and meet project deadlines.
- Strong external partner/agency management skills required.
- Willing to work in a business development role while driving day-to-day business.
- Strong project management skills.
Skills
- TikTok
- Social Commerce
- Content Strategy
- Content Creation
- Social Media Management
- E-commerce Operations
- Creator Marketing
- Brand Storytelling
- Community Growth
- Revenue Generation
- Influencer Marketing
- Quantitative Analysis
- Forecasting
- Campaign Planning
- TikTok Shop Management
- Affiliate Marketing
- Product Management
- Performance Optimization
- Video Editing
- Microsoft Office Suite
- Google Analytics
- AI-powered tools
Location
- NYC office
Work Type
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
Salary/Compensations
- Up to $70,000
Benefits
- Generous employee discount
- Competitive bonus program
- Competitive compensation package
- Comprehensive benefits package
About the Company
- Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.
- With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
- Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
- With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.
Equal Opportunity
- L'Occitane en Provence is an equal opportunities employer.
- We foster a diverse and inclusive workplace and organizational culture.
- We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow.
- We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.
- We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity.