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About the Role

The Vice President of Product Marketing will lead CreatorIQ’s Product Marketing function, shaping positioning and messaging, go-to-market strategy, launches, market and competitive intelligence, and sales enablement. This role will translate the company's evolution into clear market value, differentiated narratives, and coordinated execution across departments.

Responsibilities

Lead the full Product Marketing function, setting strategy, priorities, operating cadence, and performance expectations while developing a high-performing organization.
Define and evolve CreatorIQ’s product positioning, messaging, and value propositions across the platform.
Own go-to-market strategy for major product launches and strategic initiatives, partnering closely with Product, Sales, Customer Success, Revenue Marketing, and Brand Marketing.
Translate complex product, data, infrastructure, and AI capabilities into compelling business narratives.
Build a rigorous market and competitive intelligence capability.
Strengthen sales enablement by ensuring revenue teams have clear, differentiated messaging and tools.
Partner with the CMO and peer VPs to create an integrated marketing strategy.
Establish Product Marketing as a strategic bridge between the market and CreatorIQ’s Product organization.
Create scalable systems, processes, and standards for product marketing.

Requirements

A senior Product Marketing leader with demonstrated success leading Product Marketing in B2B SaaS or enterprise technology environments.
Deep expertise in positioning, messaging, go-to-market strategy, product launches, competitive intelligence, customer and buyer insight, and sales enablement for complex products and enterprise buying journeys.
A strong business and market strategist who can connect product capabilities, customer needs, competitive dynamics, and company strategy into differentiated narratives and clear commercial priorities.
An exceptional communicator and storyteller who can simplify technical, data-rich, or AI-driven concepts into compelling messages.
A highly collaborative executive partner who can operate effectively with Product, Sales, Customer Success, Marketing, and senior leadership.
A proven people leader who can lead through other leaders, set a clear vision for the function, establish accountability, coach and develop talent.
Comfortable operating in a period of market and product evolution.
Sponsors and prioritizes responsible AI adoption, secures needed support and resources, and ensures AI initiatives deliver business value while following governance standards.

Skills

Product Marketing
B2B SaaS
Enterprise Technology
Positioning
Messaging
Go-to-market strategy
Product launches
Competitive intelligence
Customer insight
Buyer insight
Sales enablement
Business strategy
Market strategy
Communication
Storytelling
Collaboration
Leadership
AI adoption

Location

Los Angeles

Work Type

Flexible work model
In-person
Remote

Experience Level

Senior
Vice President

Benefits

15 days of vacation
Floating and company holidays
Wellness benefits
Paid parental leave
Comprehensive medical, dental, vision, life, and disability insurance
401(k) plan
Work from home stipend

About the Company

CreatorIQ is the operating system for creator-led growth trusted by more than 1,300 global brands and agencies.
We’re on a mission to make businesses more human, and humans more impactful.
We operate by our values — be intentional, pursue excellence every day, embrace the journey together, and be a good human — every day.
CreatorIQ has earned the title of best companies to work for in multiple programs, including BuiltIn LA and NY.
It’s been named a Fastest-Growing Company in North America on the Deloitte Technology Fast 500™ for four years.
Was named a leader in IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises in 2025.
Was named a Leader by The Forrester New Wave™: Influencer Marketing Solutions.
Has been consistently recognized by G2 as a Leader, and is rated 5 stars on Influencer MarketingHub.
CreatorIQ is the operating system for creator-led growth, helping global brands and agencies transform creator marketing into an intelligence-driven growth engine.
Powered by the Creator Graph™, which processes more than 250 million social posts daily across more than 15 million creators worldwide, CreatorIQ unifies fragmented platform data into a centralized intelligence layer and system of record for creator relationships, performance, governance, and commerce.
More than 1,300 organizations—including Dentsu, Delta Air Lines, Google, Beiersdorf, Nestlé, and Wella—rely on CreatorIQ as the infrastructure to run and scale their creator programs globally.
CreatorIQ is a global company headquartered in Los Angeles with offices in Austin, New York, San Francisco, London, Manila, and Warsaw.

Equal Opportunity

At CreatorIQ, we believe that diversity is the key to unlocking our full potential.
We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique.
By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, being a good human, and staying focused on what’s important, we create an atmosphere that promotes collaboration and growth.
Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.