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About the Role

We are looking for a sharp, AI-forward marketing generalist who can translate client goals into clear strategies and drive those strategies forward across channels. At Big Human, we operate as a strategic growth partner to our clients, not an execution layer brought in for extra bandwidth. This means Marketing Strategists are responsible for identifying what will actually move the needle and focusing efforts there. You’ll be expected to prioritize what matters most, make clear trade-offs, and guide clients toward the highest-impact work. Our goal is not to do more marketing. It’s to do the right marketing. You’ll work across a wide range of initiatives, including platform strategy, campaigns, SEO and AI-driven search, GTM, and performance optimization. You will often be the primary owner of a client’s marketing workstream, responsible for designing the strategy, managing execution, coordinating with collaborators, leading client communication, and tracking performance and iteration. This role sits at the intersection of strategy and execution. You’ll be expected to think at a high level while also ensuring work moves forward week to week. It’s fast-paced, high-ownership, rewarding work. You’ll help shape how companies grow, make decisions that have real impact, and see your ideas turn into measurable results. The right candidate is a strategic thinker and strong operator: someone who enjoys turning ideas into plans and plans into outcomes.

Responsibilities

Develop GTM strategy for new and emerging digital products
Translate client goals (growth, revenue, engagement) into clear marketing strategies and execution plans
Use AI tools to rapidly explore strategic directions, validate ideas, and pressure-test plans before execution
Synthesize large amounts of information quickly (client inputs, research, performance data) into clear strategic direction
Take the first strategic pass when a project starts from scratch
Make clear trade-offs about what not to do, based on impact vs effort
Ensure every initiative ladders back to defined goals and success metrics
Define clear goals and success metrics for each client & initiative
Focus efforts on what will drive measurable impact, not just output
Continuously evaluate what’s working, what’s not, and where to double down
Reprioritize work based on performance, new insights, or changing client needs
Know when to say “no” or “not now” to protect focus and momentum
Maintain consistent forward momentum across initiatives, ensuring work doesn’t stall or drift
Break down strategy into weekly actions that drive measurable progress
Own marketing initiatives end-to-end from kickoff through delivery
Use AI to accelerate planning, drafting, and iteration across campaigns without sacrificing quality
Build systems and create content for social media and creative campaigns
Prepare weekly decks and campaign updates for clients
Identify risks early and resolve them with a clear plan
Brief designers, producers, freelancers and partner agencies clearly and effectively
Provide clearer, faster briefs by leveraging structured thinking and AI-assisted iteration
Set expectations for deliverables, timelines and success criteria alongside our Marketing Manager
Ensure marketing assets meet both strategic and creative goals
Maintain strong communication across teams
Track marketing performance across channels
Translate analytics and performance data into insights and recommendations
Use AI to identify patterns in performance data and generate faster hypotheses for testing
Translate insights into clear next steps without relying on manual analysis alone
Ensure campaigns evolve based on learnings and performance
Lead day-to-day client communication for assigned projects
Present marketing plans, campaign updates and performance insights
Translate complex work into clear summaries and recommendations
Communicate priorities, tradeoffs and risks clearly
Improve internal workflows for strategy, execution and reporting
Turn lessons learned into documented processes or templates
Help strengthen how Big Human delivers marketing work at scale

Requirements

5–8+ years experience in marketing strategy, growth marketing, or campaign leadership
Agency experience or startup GTM experience strongly preferred
Experience managing multi-channel campaigns
Comfortable owning projects end-to-end and moving work forward independently
Organized, proactive, and accountable
Comfortable managing multiple initiatives simultaneously
Comfortable using AI tools as part of your daily workflow
Able to move from idea → draft → refined output efficiently using modern tools
Strong judgment: you know how to edit, refine, and improve AI-assisted work
Energized by working faster and smarter, not just harder
A strong communicator who can translate complexity into clarity
Confident making decisions in ambiguous situations
You make decisions efficiently and confidently, even with imperfect information
Experience launching early-stage products or startups
Experience collaborating with product managers, designers, and creative teams
Experience building marketing systems or playbooks
You manage your own workstreams in Asana
You utilize AI as a part of your modern toolkit
You flag risks early and propose solutions
You communicate clearly with internal teams and clients
You operate with autonomy as the default
You’re energized by helping clients achieve real momentum
Marketing coordinators looking to grow into strategy
Candidates who need heavy direction to move projects forward
People uncomfortable making decisions independently
Marketers who prefer execution-only roles
Candidates without agency or fast-paced startup experience

Skills

AI-forward marketing generalist
Brand storytelling
Growth marketing
Performance marketing
Strategy
Content
Social media
Partnerships
Marketing tools
Communication
Decision-making
Project management
Analytics
SEO
GTM strategy
Campaign execution
Client leadership

Location

Remote
NYC or Tri-State based

Work Type

Remote
Full-time

Experience Level

5-8+ years

Salary/Compensations

$90,000–100,000

Benefits

Health, Dental & Vision Insurance
14 Paid Holidays & Generous Vacation Time
401(k) Matching
10–16 Weeks of Paid Parental Leave
Internet Credit & Home Office Upgrade Stipend
Summer Fridays
Yearly Team Retreat & Company-Sponsored Team Events
Shared Experience Fund & Donation Matching
Education Fund for professional development

About the Company

Big Human is a full-service creative agency that works with the world’s most interesting brands to bring their vision to life through technology, design, branding and marketing.
Since 2010, we’ve produced 262 websites, 80 applications and 50 brands for 247 satisfied clients (Rockefeller Center, Gemini, Quinn and Netflix, to name just a few).
We’ve also found time for our own passion projects on the side (like HQ Trivia and Vine).
We believe AI is a force multiplier.
We believe work is important, but so is taking care of yourself, connecting with your team and stepping away from the screen to recharge.
Our Values at Big Human: Supportive, Grounded, Passionate, Forward-thinking, Accountable.

Equal Opportunity

Big Human is committed to fostering a diverse, inclusive and equitable workplace. We encourage BIPOC and people from traditionally underrepresented backgrounds to apply. Diverse perspectives fuel creativity and innovation, helping us build better products, brands and experiences.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation.