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Tailor your resume to this Search Engine & Generative Engine Optimization Coordinator Co-op - Winter 2027 Co-op/Intern role.

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About the Role

As an SEO/GEO Specialist Co-op, you will support Sonnet's SEO and Generative Engine Optimization initiatives by reporting directly to the SEO/GEO Manager and collaborating with content, UX, development, and marketing teams.

Responsibilities

• Support the SEO/GEO Manager in executing SEO and GEO strategies.
• Assist with identifying content optimization opportunities and conduct technical audits.
• Analyze website performance and content opportunities using Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Looker Studio.
• Conduct keyword, search intent, and competitive research.
• Help develop SEO and GEO content briefs.
• Review and optimize on-page metadata, heading structures, internal linking, and GEO opportunities.
• Monitor organic search performance and assist with reporting dashboards.
• Support AI search and GEO initiatives through research and analysis.
• Collaborate with content, UX, development, and marketing teams.
• Assist with SEO QA before and after website releases, measure performance results.

Requirements

• Currently pursuing an MBA, Master's, or Bachelor's degree in Marketing, Business, Analytics, Computer Science, Information Systems, or a related field.
• Previous internship, co-op, or professional experience in SEO, digital marketing, analytics, or related fields preferred.
• Strong analytical and problem-solving skills.
• Familiarity with Google Analytics and Google Search Console.
• Basic understanding of SEO principles.
• Working knowledge of HTML and website structures.
• Strong Excel or Google Sheets skills.
• Excellent communication and organizational skills.
• Successful clearance of a background check (including criminal checks and leadership references).

Skills

• SEO
• GEO
• Google Analytics
• Google Search Console
• SEMrush
• Screaming Frog
• Looker Studio
• HTML
• Excel
• Google Sheets
• CSS
• JavaScript
• CMS platforms

Location

• Remote

Work Type

• Co-op
• Hybrid
• Full-time

Experience Level

• 6 months to 2 years of SEO experience through internships, co-op placements, website building, agency experience, or in-house marketing roles.

Education Level

• MBA
• Master's degree
• Bachelor's degree

Salary/Compensations

• $22.50 per hour

Benefits

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future.

About the Company

• Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
• Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
• We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
• We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
• Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
• Definity distributes $85,000 in scholarships to students across Canada each year.
• Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

Equal Opportunity

• Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
• As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.