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About the Role

As a Campaign Analyst, you will manage and optimize high-value User Acquisition, Connected TV, and Retargeting campaigns for strategic clients across the Americas. You will be an experienced operational owner, ensuring campaigns are launched, monitored, optimized, and scaled with strong attention to performance, budget pacing, technical accuracy, and client goals. This role is ideal for someone with experience managing mobile app promotion campaigns who wants to take ownership of complex, high-impact accounts while contributing to the growth of a fast-moving AdTech team.

Responsibilities

Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
Analyze campaign data, identify optimization opportunities, A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
Use attribution and performance data from MMPs such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar platforms to monitor performance and guide optimizations.
Act as a senior point of contact for technical and operational troubleshooting, including tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
Partner closely with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
Share knowledge, document best practices, and help mentor campaign managers or analysts through hands-on guidance and process improvements.

Requirements

3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
Strong hands-on experience in mobile performance marketing, campaign optimization, and client KPI management.
Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.
Strong analytical skills and comfort working with campaign data, attribution data, dashboards, spreadsheets, and performance reports.
Ability to troubleshoot complex campaign issues across tracking, attribution, delivery, pacing, creatives, inventory, and performance.
Excellent communication skills, with the ability to explain technical and operational topics clearly to both technical and non-technical stakeholders.
Strong ownership mindset, attention to detail, and ability to manage multiple high-priority campaigns in a fast-paced environment.
Experience collaborating with Account Management, Sales, Product, Data Science, Creative, or Engineering teams.
Hands-on experience working with a programmatic DSP.
Experience managing CTV campaigns.
Experience with incrementality testing and MMM measurement.
Familiarity with Excel, SQL, BI tools, or advanced data analysis workflows.
Experience mentoring junior team members or improving AdOps processes in a scaling organization.
Must have the current legal right to work in the United States.
Smadex does not provide visa sponsorship for this role.

Skills

Mobile performance marketing
Campaign optimization
Client KPI management
Mobile Measurement Partners (AppsFlyer, Adjust, Kochava, Singular, Branch)
Data analysis
Attribution data analysis
Troubleshooting
Communication
Programmatic DSP
CTV campaign management
Incrementality testing
MMM measurement
Excel
SQL
BI tools

Location

Austin, TX

Work Type

Hybrid
Full Time

Experience Level

3+ years

Salary/Compensations

Great compensation package tailored to the U.S. market.

Benefits

Medical, dental, and vision benefits plans.
Exposure to leading global app publishers and media partners in the digital advertising industry.
Learning and training opportunities to grow your career.
Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.

About the Company

Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers.
Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
Smadex is a leading advertising technology company founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC).
We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results.
Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans for 2025 and beyond.
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV).
Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale.
Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).

Equal Opportunity

Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.