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About the Role
Outset is seeking a Product Marketing Manager (PMM) to lead go-to-market strategy, positioning, and product storytelling. You will collaborate with Product, Sales, and Customer Success teams to translate product value into compelling messaging, launch new features, and drive market adoption. This role is perfect for individuals who excel in fast-paced settings, can strategize and execute, and are skilled in cross-functional collaboration and creative storytelling.
Responsibilities
- Drive product awareness and adoption through compelling narratives and expert storytelling.
- Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
- Own product messaging, positioning, and competitive differentiation across all channels.
- Conduct market research and customer insights to identify needs, trends, and growth opportunities.
- Create enablement materials (decks, one-pagers, playbooks) for Sales and Customer Success teams.
- Partner with content teams to align product marketing and content marketing strategies, and create content as needed.
- Collaborate with growth teams to develop content and messaging for email drip campaigns.
- Ensure customer representation in all content and create customer-specific content to support sales.
- Understand the competitive landscape and train the team on differentiators and competitive selling.
- Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing.
Requirements
- 4–7 years of experience in product marketing, preferably in B2B SaaS or technology.
- Proven success managing full-cycle product launches or go-to-market initiatives.
- Strong understanding of buyer journeys, market segmentation, and competitive analysis.
- Excellent storytelling, writing, and presentation skills.
- Highly collaborative and comfortable working with cross-functional teams.
- Comfort with or ability to quickly learn tools for competitive intelligence, content creation, sales enablement, and design.
- Experience in a fast-paced start-up environment.
- Experience at companies selling to researchers, designers, or product managers (nice to have).
- Founding PMM experience (nice to have).
Skills
- Product Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Competitive Analysis
- Storytelling
- Content Creation
- Sales Enablement
- Market Research
- Customer Insights
- Cross-functional Collaboration
- B2B SaaS
- AI Tools
- Video Creation
- Design Tools
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Outset offers an AI-powered solution for user interviews, enabling global brands like Hubspot, Microsoft, Uber, and Nestle to gain deep qualitative insights at speed and scale.
- The company is disrupting the massive research industry with its innovative approach.
- Outset is backed by prominent Silicon Valley investors, having raised a $30M Series B in December 2025.
- The company experienced an 8x business growth in the past year as enterprise customers adopt their AI-moderated research.
- Outset is a close-knit team serving major global enterprises.