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About the Role

Whiskey Library is seeking a curious, commercially minded marketer with deep Google Ads expertise to develop messaging, write copy, and run experiments that grow their Bourbon Mystery Box subscription and online bottle shop. You will have the autonomy to form a point of view, implement it through testing, and iterate based on results, working directly with the CMO, creative team, and landing-page designer.

Responsibilities

Study customer reviews, search queries, objections, and competing offers to develop persuasive strategies.
Develop brand-aligned messaging, write and refine ad copy, and propose creative and landing-page concepts.
Own a prioritized testing plan, defining hypotheses, success measures, and executing A/B tests.
Execute Google Ads strategy across Search, Shopping, Performance Max, and other formats, managing campaign structure, bidding, and budgets.
Ensure reliable conversion tracking, Merchant Center, and product feeds, coordinating fixes with the team.
Assess acquisition cost, order value, gross profit, and customer lifetime value, differentiating between branded and non-branded activity, subscriptions, and retail.
Share findings with the marketing team, translate insights into new tests, and independently manage agreed-upon tasks.
Make routine account decisions independently; major strategic shifts require CMO approval.

Requirements

Strong marketing judgment and writing ability, connecting customer insight to persuasive copy.
Demonstrated curiosity through investigating questions, challenging assumptions, and adapting to evidence.
A repeatable testing method, including hypothesis, execution, results analysis, and next steps.
Proven e-commerce Google Ads execution with practical knowledge of Merchant Center, product feeds, conversion tracking, Google Analytics, and attribution.
Commercial judgment regarding profitable customer growth, with examples of personal contributions.
Strong written English, independent follow-through, and a collaborative approach to idea sharing, briefing, and feedback.
Experience with subscription businesses, alcohol e-commerce, or scaling accounts to six figures in monthly spend is helpful.
Ability to work primarily during US Eastern business hours initially.

Skills

Google Ads
E-commerce
Marketing
Copywriting
A/B Testing
Merchant Center
Product Feeds
Conversion Tracking
Google Analytics
Attribution
Subscription Businesses
Search
Shopping
Performance Max

Location

Remote, worldwide

Work Type

Full-time
Remote

Experience Level

Senior

Benefits

Direct access to CMO
Support from creative and design teams
Quarterly performance bonuses

About the Company

Whiskey Library helps people discover great craft whiskey through a monthly Bourbon Mystery Box subscription and an online bottle shop.
They source single barrels and small blends directly from craft distilleries and independent bottlers, featuring both named and core range bottles.
The company is a small, global, fully remote team that values ownership, speed, and high-quality output over process or hierarchy.