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About the Role
Lead the strategy for Tillamook's established branded cheese business, driving long-range plans, product improvements, line extensions, and P&L stewardship. This cross-functional role requires strong relationship building, presentation, and project management skills to support field sales, partner with marketing, and ensure successful product launches and market growth.
Responsibilities
- Uphold product and brand strategy as the internal champion of owned cheese segments.
- Oversee development of category strategy, objectives, and implementation of annual plans, tactics, and budgets.
- Define product segment strategies to grow the total cheese portfolio, including product offerings, positioning, and pricing.
- Analyze consumer, customer, and market trends to recommend actions for sales and profit objectives.
- Initiate research projects and develop insights to drive strategic decisions.
- Manage product P&L, set pricing, analyze margin targets, and communicate profit variances.
- Develop strategy briefs for new products, packaging, and communications.
- Participate in customer calls and market visits to identify improvement opportunities.
- Oversee packaging design projects for the existing portfolio.
- Ensure projects stay on track with vendors.
- Collaborate with sales to form merchandising strategies for the current portfolio.
- Manage SKU rationalization.
- Manage category scorecard reporting.
- Understand manufacturing, packaging, out-of-store marketing, in-store marketing, and sales processes.
Requirements
- Experience managing a brand, ideally consumer packaged goods, with input on manufacturing, sales, and marketing decisions.
- Direct experience owning accountability for meeting project objectives.
- Experience in product improvement projects, including aligning cross-functional teams and successful market launches.
- Experience delivering presentations to category buyers and executives.
- Experience owning a P&L and delivering profitable growth in an established category.
- Experience in scoping and executing primary and secondary research, and leveraging insights for sales presentations and product marketing decisions.
- Hands-on experience analyzing and deriving insights from scan and panel data (e.g., IRI, Nielsen).
- Solid understanding of how food manufacturers/marketers go to market through retail or foodservice channels.
- Experience leading teams and indirect management of cross-functional teams.
Skills
- Excellent relationship building skills
- Excellent presentation skills
- Excellent project management skills
- Excellent communications skills
- Strong analytical and quantitative skills
- MS Office applications, especially Excel and PowerPoint
Location
- Remote
Work Type
- Full-time
Experience Level
- 7+ years in marketing, product management
- MBA or equivalent experience in food/beverage industry
Education Level
- MBA or equivalent experience
Benefits
- Outstanding benefits and reward programs
About the Company
- Tillamook is one of the fastest-growing dairy brands in the US, creating over 200 dairy products in 7 categories.
- A farmer-owned cooperative since 1909.
- Committed to creating a culture of inclusion where all employees are heard, valued and feel a sense of belonging.
- Seeking talent from a wide range of diversity, perspectives, and backgrounds.
Equal Opportunity
- Tillamook County Creamery Association (TCCA) is a Drug-Free Workplace.
- TCCA prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability status (including those related to pregnancy and childbirth), protected veteran status, membership/non-membership in a labor organization, or any other characteristic protected by law.