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About the Role
At VML Canada, we are seeking a Director of Social Strategy to shape the future of how brands connect with people. This role involves building our social capability, driving agency growth, and leading a team to translate cultural insights into impactful work. You will be the visionary force behind social strategies, campaigns, and real-time activations for enterprise brands.
Responsibilities
- Define and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands
- Lead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions
- Collaborate across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes
- Architect and oversee high-impact campaigns, including influencer partnerships, UGC, and real-time cultural activations
- Mentor and grow a high-performing team, fostering a culture of continuous learning and development
- Act as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence
- Drive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the market
Requirements
- 8+ years of experience in social marketing or strategy, with a proven track record on large-scale, complex initiatives
- Demonstrated experience leading, coaching, and developing direct reports
- Deep expertise in social platforms, audience behaviours, and digital culture
- Exceptional communication and presentation skills across diverse stakeholder settings
- Proven ability to collaborate across departments, disciplines, and organisational levels
Skills
- Social marketing
- Social strategy
- Social listening
- Cultural trends analysis
- Community behaviours analysis
- Influencer partnerships
- UGC campaigns
- Real-time cultural activations
- Team leadership
- Client advisory
- New business development
- Social platform expertise
- Audience behaviour analysis
- Digital culture understanding
- Communication skills
- Presentation skills
- Cross-departmental collaboration
Location
- Canada
Work Type
- Hybrid
Experience Level
- Director
Salary/Compensations
- $90,000—$140,000 CAD
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.