Director, SMB Sales (London, United Kingdom) at Figma | GB | Rezi

Director, SMB Sales (London, United Kingdom) at Figma

Director, SMB Sales (London, United Kingdom)

Figma · GB

1 weeks ago

Director, SMB Sales (London, United Kingdom)

Figma · GB

13 days ago
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About the Role

Figma is seeking a Director, SMB Sales (EMEA) to lead a team of frontline managers and Account Executives. This role is critical in scaling a high-volume sales motion for growing businesses adopting Figma's Organization and Enterprise plans, influencing strategy across multiple departments and shaping the future of Figma's SMB business.

Responsibilities

  • Lead, develop, and inspire a team of frontline managers and Account Executives, building a high-performing culture focused on coaching, accountability, and customer impact.
  • Scale the EMEA SMB business by driving operational excellence across forecasting, pipeline management, inspection, and execution against revenue goals.
  • Partner with SMB leaders across the Americas and JAPAC to build a globally consistent sales motion, sharing best practices and raising execution standards across regions.
  • Recruit, hire, and develop exceptional sales leaders while building a strong internal pipeline of future Mid-Market leaders and second-line managers.
  • Coach managers through forecast reviews, pipeline inspections, deal strategy, call coaching, and performance management to improve both team execution and customer outcomes.
  • Use data to identify opportunities, test new strategies, and continuously improve the SMB sales motion, including territory design, pipeline generation, productivity, and conversion.
  • Partner closely with Operations, Enablement, Marketing, Solutions Consulting, Customer Experience, and Product to influence the evolution of the SMB business and improve how we serve customers globally.
  • Serve as an executive sponsor for strategic customer opportunities while representing the voice of EMEA in the continued evolution of Figma's global SMB strategy.

Requirements

  • 8+ years of experience leading SaaS sales organizations, including at least 4 years in sales management.
  • Managed frontline leaders and spent at least 2 years in a second-line leadership role.
  • Led distributed sales teams across multiple countries and understand the differences between EMEA markets.
  • Comfortable balancing long-term strategy with the realities of day-to-day execution.
  • Built and scaled teams of Sales Managers and Account Executives in a high-growth company.
  • Experience with SMB or Commercial SaaS sales, particularly in a product-led growth business.
  • Know how to coach leaders, develop talent, and create inclusive teams that perform consistently.
  • Exceeded revenue targets while improving forecasting and building dependable sales processes.
  • Confident using data to make decisions and have worked closely with Marketing, Operations, Enablement, Product, and other go-to-market teams.
  • Experience using or working with Figma, or other UX/UI experience (plus).
  • Additional European language fluency (e.g. French, German, Spanish) (plus).
  • Experience with Command of the Message or MEDDIC/MEDDICC sales methodology (plus).
  • Background scaling teams across multiple EMEA markets simultaneously (plus).
  • Candidates must keep their cameras on during video interviews.
  • Required to attend in person onboarding if hired.

Skills

  • SaaS sales
  • Sales management
  • Leadership
  • Coaching
  • Accountability
  • Customer impact
  • Operational excellence
  • Forecasting
  • Pipeline management
  • Sales execution
  • Revenue goals
  • Global sales strategy
  • Talent development
  • Performance management
  • Data analysis
  • Territory design
  • Pipeline generation
  • Sales productivity
  • Conversion optimization
  • Cross-functional collaboration
  • Product-led growth
  • Command of the Message
  • MEDDIC/MEDDICC

Location

  • EMEA hubs

Work Type

  • Full time
  • Hybrid

Experience Level

  • 8+ years of experience leading SaaS sales organizations
  • 4+ years in sales management
  • 2+ years in a second-line leadership role

About the Company

  • Figma is growing its team of passionate creatives and builders on a mission to make design accessible to all.
  • Figma's platform helps teams bring ideas to life—whether brainstorming, creating prototypes, translating designs into code, or iterating with AI.
  • Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
  • Born on the Web, Figma helps entire product teams brainstorm, create, test, and ship better designs, together.
  • We believe that nothing great is made alone - come make with us!
  • We value leaders who think creatively, challenge the status quo, and build teams that consistently raise the bar for customer experience and business impact.
  • At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills.
  • At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish.

Equal Opportunity

  • Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
  • We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  • We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.
  • Examples of accommodations include but are not limited to: Holding interviews in an accessible location, Enabling closed captioning on video conferencing, Ensuring all written communication be compatible with screen readers, Changing the mode or format of interviews.