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About the Role
Lead growth design at Forbes Advisor, architecting end-to-end paid acquisition funnels. This role focuses on pairing advertorials and pre-landers with interactive tools, tailoring experiences to specific audience personas. The scope begins at the click and concludes at the conversion, reporting to the Head of Design and collaborating with Paid Media, Growth, Editorial, and Engineering.
Responsibilities
- Design paid acquisition funnels end to end, owning the user journey from landing to lead capture or quote completion across paid social consumer experiences.
- Build multiple funnel variants per vertical, tailored to distinct audience segments.
- Design quizzes, calculators, and qualification flows with branching logic, state management, and AI tools in prototyping.
- Design advertorials, pre-landers, and listicles that maintain engagement and drive action, translating Forbes Advisor's editorial voice into conversion-focused formats.
- Apply CRO mechanics as a design discipline, including micro-commitments, loading screens, exit intent, progressive capture, and post-submit handoffs.
- Run hypothesis-driven tests across all owned surfaces and build templates/component systems for efficient shipping of variants.
- Mentor designers and contributors on funnel thinking, persona design, and experimentation, and assist with hiring as the function scales.
Requirements
- 10+ years of experience in growth design, performance funnel design, or direct response design.
- Portfolio showcasing measurable conversion impact tied to specific design decisions (CVR, lead quality, CAC, or revenue movement).
- Demonstrated experience designing complete funnels end to end with a clear understanding of the logic and personas served.
- Direct response sensibility, including understanding of hook, proof, payoff, and CTA structure, with the ability to write strong headlines.
- Experience designing interactive tools (quizzes, calculators, qualification flows) with branching logic and state.
- Experience running structured experimentation programs and translating performance data into design direction.
- Strong web design fundamentals (layout, typography, hierarchy, information design).
- Fluency in Figma and at least one prototyping tool (preferably Cursor).
- Editorial sensibility, with the ability to design long-form content that meets Forbes editorial standards while driving action.
- AI-native execution, using AI as a production accelerator with a clear point of view on its application.
- Strong written and verbal communication skills for pitching, defending decisions with data, and influencing cross-functional partners.
- Must be based in the UK or US, with flexibility to overlap with CST stakeholders.
Skills
- Growth design
- Performance funnel design
- Direct response design
- Funnel architecture
- Persona translation
- Interactive tool design
- Editorial content design
- Conversion Rate Optimization (CRO)
- Experimentation
- Figma
- Prototyping tools
- AI tools
- Web design fundamentals
- Communication skills
Location
- UK
- US
Work Type
- Remote
Experience Level
- Principal
- 10+ years
About the Company
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Equal Opportunity
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.