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About the Role
The Analyst, Cobrand Merchandising is responsible for planning, coordinating, and executing merchandising strategies to drive acquisition and engagement for JetBlue's co-brand credit card across owned digital marketing channels. This role acts as the primary coordinator for co-brand merchandising initiatives, ensuring campaigns are executed accurately, on time, and aligned with business priorities. The Analyst collaborates with various teams to manage campaign calendars, prioritize opportunities, and deliver consistent customer experiences, while also owning performance management and identifying optimization opportunities.
Responsibilities
- Coordinate end-to-end merchandising execution for JetBlue's co-brand credit card across JetBlue.com, the JetBlue mobile app, email, and push notification channels.
- Serve as the primary cross-functional coordinator between Loyalty (Co-Brand), CRM, E-Commerce, Creative, Product, Analytics, Brand Marketing, and channel owners to ensure timely and accurate campaign execution.
- Manage merchandising calendars and campaign prioritization to ensure alignment across digital touchpoints.
- Develop merchandising briefs and execution requirements, partnering with Creative and channel teams to bring campaigns to life.
- Coordinate homepage placements, landing pages, promotional modules, triggered, lifecycle, and solo email campaigns, push notifications, and other owned digital merchandising experiences supporting co-brand acquisition and engagement goals.
- Ensure merchandising assets, offers, messaging, legal copy, and creative are consistent across all customer touchpoints.
- Partner with channel owners to QA merchandising experiences before launch, ensuring accuracy, functionality, accessibility, and brand compliance.
- Own ongoing merchandising performance management for the co-brand portfolio by tracking results against forecasts and acquisition targets, recommending and coordinating optimizations across JetBlue.com, the mobile app, email, and push channels to maximize performance and drive incremental card acquisitions.
- Monitor campaign performance and merchandising effectiveness across digital channels, identifying trends and insights to improve customer engagement and conversion.
- Support A/B testing and experimentation initiatives to improve merchandising performance and customer acquisition.
- Maintain documentation of merchandising processes, campaign calendars, creative assets, and execution timelines.
- Partner with Analytics and Loyalty teams to develop reporting that measures merchandising effectiveness and informs future optimization opportunities.
- Identify process improvements that streamline merchandising workflows and improve cross-functional collaboration.
- Leverage AI-enabled tools to improve merchandising planning, campaign execution, and operational efficiency where appropriate.
- Stay informed on digital merchandising trends, customer experience best practices, and competitive co-brand marketing strategies.
- Other duties as assigned.
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
- Two (2) years of experience in digital merchandising, digital marketing, CRM, lifecycle marketing, e-commerce, project management, or related marketing functions.
- Experience coordinating cross-functional marketing campaigns involving multiple stakeholders.
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
- Excellent attention to detail and ability to execute campaigns with a high degree of accuracy.
- Strong analytical mindset with experience interpreting campaign performance metrics and making data-driven recommendations.
- Excellent written, verbal, and presentation communication skills.
- Experience working with digital marketing platforms, content management systems, or marketing automation tools.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Ability to build collaborative relationships across marketing, product, creative, and business teams.
- Strong team player with the ability to take initiative and work independently.
- Available for occasional overnight travel (10%).
- Must pass a pre-employment drug test.
- Must be legally eligible to work in the country in which the position is located.
- Authorization to work in the US is required, this position is not eligible for visa sponsorship.
Skills
- Digital merchandising
- Digital marketing
- CRM
- Lifecycle marketing
- E-commerce
- Project management
- Cross-functional campaign coordination
- Organizational skills
- Attention to detail
- Analytical mindset
- Data-driven recommendations
- Written communication
- Verbal communication
- Presentation skills
- Digital marketing platforms
- Content management systems
- Marketing automation tools
- Microsoft Office (Excel, PowerPoint)
- Relationship building
- Teamwork
- Initiative
- Independent work
- AI-enabled tools
- Digital merchandising trends
- Customer experience best practices
- Competitive co-brand marketing strategies
- Email marketing platforms (Dynamic Yield, Magnolia, Braze, or similar)
- Enterprise CMS platforms
- Customer journey optimization
- Personalization
- Testing strategies
- Adobe Analytics
- Google Analytics
- Tableau
- Looker
- Loyalty marketing
- Financial services marketing
- Agile marketing
- Agile project management
Location
- Onsite
Work Type
- Full-time
Experience Level
- Two (2) years of experience in digital merchandising, digital marketing, CRM, lifecycle marketing, e-commerce, project management, or related marketing functions.
- Three (3) years or more experience in digital marketing, e-commerce, CRM, merchandising, loyalty marketing, or financial services marketing.
Education Level
- Bachelor's Degree in Marketing, Business, Communications, or a related field
- High School Diploma/GED
Salary/Compensations
- $67,000.00 - $101,000.00 per year
Benefits
- Access to healthcare benefits
- 401(k) plan and company match
- Crewmember stock purchase plan
- Short-term and long-term disability coverage
- Basic life insurance
- Free space available travel on JetBlue
About the Company
- JetBlue values Safety, Caring, Integrity, Passion and Fun.
- Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards.
- Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)).
Equal Opportunity
- Must be legally eligible to work in the country in which the position is located.
- Authorization to work in the US is required, this position is not eligible for visa sponsorship.