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About the Role
We are looking for a Head of Community Marketing to build and lead our community marketing strategy for the patients, families, and caregivers of the rare disease population we serve. You'll turn a scattered, often isolated population into an engaged community, and turn that community into a growth engine for Probably Genetic.
Responsibilities
- Define and own our community marketing strategy, spanning virtual (social, online groups, content, email) and in-person (events, conferences, meetups, fundraisers) channels
- Develop original campaign concepts to activate and grow patient and caregiver communities
- Build and own relationships with patient advocacy groups (PAGs) and foundations across hundreds of rare diseases, strengthening existing partnerships and cultivating new ones
- Test and iterate across tactics, including referral and email outreach, PAG partnerships and sponsorships, events, participant compensation, and paid media
- Track how community efforts influence key metrics, including patient acquisition and CAC, and adjust strategy accordingly
- Build scalable, repeatable playbooks for community-driven growth
- Represent Probably Genetic at conferences, fundraisers, and community events, with regular travel expected
Requirements
- 5-10 years of experience in community marketing or community-led growth at a consumer brand known for genuine community engagement (health/wellness, fitness, productivity, or lifestyle products with passionate user bases are a strong fit)
- A track record of building or significantly growing a community with active participation, members creating content, referring others, and organizing around the brand themselves
- Creative instincts for community activation, from concept to execution
- Fluency in both virtual and in-person community building
- Comfort using data to guide decisions and identify what's driving growth, engagement, and CAC
- Genuine empathy for engaging a sensitive, high-stakes population; you never lose sight of the real people behind the community
- Strong written and verbal communication; you can shape a brand's voice and adapt it to a high-trust context
- Willingness to travel regularly for events and partner meetings
- A good person. We work with some of the most marginalized populations on the planet and empathy is key
- Patient-focused and motivated to have a lasting, positive impact on humanity
- Comfortable in a fast-paced, often ambiguous environment with rapid change
- Action-oriented and excited to build a company from the ground up
Skills
- Community marketing
- Community-led growth
- Virtual community building
- In-person community building
- Data analysis
- Written communication
- Verbal communication
Location
- Downtown SF
Work Type
- Hybrid
- Flexible work
- Work from anywhere (up to 4 weeks a year)
Experience Level
- 5-10 years of experience
Salary/Compensations
- $120,000-$185,000 annually
Benefits
- Competitive early-stage equity grants
- Generous Flexible Time off policy
- Parental Leave Benefits (12 weeks for both birthing and non-birthing)
- A bright, inviting, pet-friendly office in Downtown SF near transit
- Company-sponsored team lunch every Thursday
- Regular team retreats in exciting destinations
- Health Benefits including medical, dental, vision, therapy, FSA, and 401k
About the Company
- Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible.
- We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it.
- Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.
Equal Opportunity
- Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.