Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Head of Portfolio & Brand Strategy role.

Rezi rewrites your resume against Canopy Growth Corporation's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Head of Portfolio & Brand Strategy posting at Canopy Growth Corporation — free, in seconds.

About the Role

Define and drive the long-term portfolio and brand strategy for Canopy Growth's Adult Use business. Oversee portfolio strategy, brand architecture, annual business planning, brand investment decisions, and enterprise-wide resource allocation. Serve as the steward of the company's brand portfolio, ensuring clear strategic roles, differentiated positioning, and optimized investment for sustainable growth.

Responsibilities

Lead, coach, and develop a high-performing marketing team.
Build a culture of strategic thinking, accountability, creativity, and consumer-centric decision-making.
Own the overall portfolio strategy across all adult use brands and product categories.
Define the role, purpose, and growth mandate for each brand within the portfolio.
Identify opportunities for portfolio expansion, rationalization, premiumization, and innovation.
Monitor portfolio performance and recommend strategic shifts to maximize growth and profitability.
Lead category, competitive, and consumer analyses to inform strategic decisions.
Develop and maintain a clear and scalable brand architecture framework.
Define positioning, target consumer segments, and value propositions across the portfolio.
Ensure differentiated brand strategies that minimize overlap and maximize consumer relevance.
Maintain consistency and discipline across all brand expressions and touchpoints.
Oversee development of brand equity frameworks and long-term brand growth plans.
Lead the annual brand planning process across all portfolio brands.
Translate corporate growth objectives into actionable brand and marketing strategies.
Partner with Commercial, Sales, Innovation, and Trade Marketing teams to align annual priorities and growth initiatives.
Establish portfolio and brand KPIs and track performance against objectives.
Own marketing resource allocation across brands, channels, and strategic initiatives.
Evaluate investment opportunities and prioritize spending to maximize return.
Manage annual budget planning and resource deployment.
Establish processes to monitor marketing effectiveness and return on investment.
Ensure resources are aligned to the highest-value growth opportunities across the portfolio.
Develop reporting frameworks to measure portfolio, brand, campaign, and investment performance.
Lead monthly, quarterly, and annual business reviews for executive leadership.
Use market share, consumer, financial, and retail performance data to inform decision-making.
Ensure brand teams operate within approved budgets and strategic priorities.
Drive continuous improvement in planning, reporting, and resource management processes.
Provide strategic direction to Creative and Digital team members to ensure all consumer-facing programs support brand objectives.
Ensure integrated execution across brand, content, social, digital, and retail channels.
Champion modern marketing capabilities and digital engagement strategies.
Maintain a high standard of creative excellence and brand consistency.
Align innovation pipeline priorities with portfolio and brand growth opportunities.
Ensure new product development supports long-term strategic objectives.
Participate in stage-gate and innovation commercialization processes.
Align portfolio priorities with customer and provincial market strategies.
Support revenue, distribution, and market share objectives through brand-led growth strategies.
Ensure strong commercial integration between marketing and sales plans.
Translate brand strategies into effective customer and retail activation plans.
Align national brand priorities with in-market execution opportunities.
Optimize investment across trade and consumer-facing initiatives.

Requirements

Bachelor's degree in Business, Marketing, Commerce, or related field.
10+ years of progressive brand, portfolio, or marketing leadership experience.
Experience leading multiple brands within a consumer packaged goods, tobacco, beverage alcohol, consumer wellness, retail, or cannabis environment.
Demonstrated success in portfolio management, brand architecture, and strategic planning.
Proven people leadership experience managing and developing high-performing teams.
Strong analytical, financial, and commercial acumen.
Exceptional executive communication and stakeholder management skills.
MBA or equivalent advanced degree.
Experience leading marketing organizations within highly regulated industries.
Strong understanding of consumer insights, innovation, and omnichannel marketing.
Experience managing multi-million dollar marketing budgets and investment portfolios.
Successful completion of background and reference checks.

Skills

Portfolio Strategy
Brand Architecture
Strategic Planning
Resource Allocation
Commercial Acumen
Consumer Insights
Leadership & Talent Development
Organizational Effectiveness
Innovation Strategy
Executive Presence
Cross-Functional Influence
Data-Driven Decision Making

Location

Ontario

Work Type

Full-time
Remote-first

Experience Level

10+ years of progressive brand, portfolio, or marketing leadership experience

Education Level

Bachelor's degree in Business, Marketing, Commerce, or related field
MBA or equivalent advanced degree

Benefits

Extended health and dental coverage
Paid vacation
Participation in our employer-supported retirement savings program

About the Company

Canopy Growth's mission is to improve lives, end cannabis prohibition, and strengthen communities.
We are building a consumer-centric organization focused on sharing the transformational potential of cannabis through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company.
We emphasize inclusiveness, collaboration, and diversity in our corporate culture.
We are interested in candidates who want to build global challenger brands, scale a business, and work in a values-driven environment.

Equal Opportunity

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.