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About the Role
This role owns the strategic direction and hands-on execution of the KREWE .com experience, optimizing site merchandising, user experience, and conversion. You will play a key part in the redesign and development of a new Shopify ecommerce experience and in KREWE's semi-annual sale events.
Responsibilities
- Collaborate on site merchandising strategy to drive decreased bounce rate, increased conversion, and sell-thru rate against KPIs.
- Proactively merchandise the site to capitalize on marketing, performance, and retention activities.
- Utilize data analytics to identify growth opportunities in collections, merchandising, assortment, user experience, site architecture, taxonomy, and critical path.
- Develop and execute a testing roadmap, reporting results to leadership.
- Partner with the development agency to implement the UX/UI enhancement roadmap.
- Improve site technical performance and SEO/GEO optimization to increase digital visibility.
- Regularly review and recommend improvements to the critical path, quantifying tactics and providing recommendations.
- Provide daily, weekly, and monthly reporting on key site metrics and merchandising/product sell-thru performance, including insights and action items.
- Monitor and report against sell-thru rate to inform channel strategies and ensure KPIs are achieved.
- Develop Ecommerce benchmarks and reporting, communicating site performance to leadership.
- Own end-to-end execution of product launches on site, including uploads, QA, and cross-functional coordination.
- Coordinate and execute all site content updates, including briefing the development agency and tracking performance.
- Lead execution of site components for product launches and promotional events, including semi-annual sale events.
- Own the website campaign calendar and workflow for ecommerce, retail, and special events.
- Serve as a key facilitator of ecommerce channel merchandising and product strategy.
- Collaborate with brand and creative to track and report on site creative, driving a data-backed creative strategy.
- Partner with paid media and marketing teams to optimize on-site conversion rate.
- Ideate loyalty and retention touchpoints and programs to enhance customer lifetime value (LTV).
- Develop segmentation and personalization strategy for the site.
- Identify website issues and implement effective solutions.
Requirements
- Bachelor's degree in Business, Marketing, Computer Science, or a related field.
- 6-8 years of experience in ecommerce or digital marketing, ideally from a retail (D2C) brand environment; luxury fashion or fashion accessories experience preferred.
- Proficient in Shopify (Shopify Plus a plus), including product catalog management, optimizing product listings, creating promotions, and merchandising execution.
- Comfortable with Google Analytics, website analytics tools, A/B testing, and SEO best practices.
- Experience with website optimization for speed, UX, and mobile performance, and in-depth knowledge of UX/UI best practices.
- Strong analytical skills, with the ability to interpret sales data to identify trends, product performance, and customer behavior, and translate it into reports and recommendations.
- Experience managing front- and back-end development partners is a plus.
- Strong attention to detail, organizational skills, and ability to mobilize cross-functional teams and projects.
- Experience with Google Drive and Microsoft Office Suite; familiarity with Triple Whale is a plus.
Skills
- Shopify
- Shopify Plus
- Google Analytics
- Website analytics tools
- A/B testing
- SEO best practices
- UX/UI best practices
- Data analysis
- Google Drive
- Microsoft Office Suite
- Triple Whale
Location
- New York Headquarters
Work Type
- Onsite (5 days a week)
Experience Level
- 6-8 years of experience
Education Level
- Bachelor's degree
Salary/Compensations
- $80,000-$100,000 annually
Benefits
- Competitive wage
- Group health plans: health, vision and dental insurance
- Welfare benefits: life, ad&d, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee quarterly frame allowance
- Annual bonuses
- Comprehensive benefits package
- Paid time off
- Employee discounts
About the Company
- KREWE is a brand focused on providing an inclusive workplace where all individuals have the opportunity to succeed.
Equal Opportunity
- KREWE provides equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.