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About the Role
Petra is seeking a versatile product marketer to own the company's positioning and equip the sales team for success. This early-stage, high-ownership role involves sharpening messaging, partnering with Product on launches, and creating enablement materials. The position requires understanding and addressing two audiences: MSPs who purchase Petra and their clients. The ideal candidate can translate technical product features into clear, compelling narratives and develop go-to-market assets.
Responsibilities
- Own messaging and positioning, building and maintaining the source of truth for product communication.
- Partner with Product on launches, shaping go-to-market strategies for new features.
- Drive sales enablement by creating battle cards, talk tracks, decks, and objection handling materials.
- Create sales content, including case studies, comparison pages, one-pagers, and campaign materials.
- Develop materials for channel partners (MSPs) to enable them to sell Petra to their clients.
- Utilize call recordings, competitive intelligence, and customer conversations to refine messaging.
- Shape the product marketing function and cross-functional collaboration as the company scales.
Requirements
- 3-6 years of experience in B2B product marketing, preferably targeting technical buyers.
- Exceptional storytelling abilities to translate technical capabilities into clear, compelling messaging for both technical and business audiences.
- Instinct informed by evidence, using customer conversations, competitive analysis, and field insights to make informed decisions.
- Proven track record of partnering directly with product and engineering teams to launch technical products.
- Strong enablement instinct, understanding sales team needs and enjoying building enablement resources.
- Excellent copywriting skills with a focus on clean, sharp, and high-quality content.
- Self-starter with a bias toward action, comfortable with ambiguity and building from scratch.
Skills
- Product Marketing
- Messaging and Positioning
- Sales Enablement
- Content Creation
- Storytelling
- Copywriting
- Go-to-Market Strategy
- Channel Marketing
Location
- San Francisco, CA
Work Type
- In-person
- Full-time
Experience Level
- 3-6 years
Salary/Compensations
- $130,000 - $170,000
Benefits
- Equity
- Healthcare
- Dental
- Vision
- Lunch in the office
- 401K
- Commuting stipend
- Equinox discount
About the Company
- Petra is on a mission to stop dominant cyberattacks, protecting businesses from the #1 cyberattack threat. The company has achieved product-market fit and is experiencing rapid growth, reaching mid-7-figures in ARR within a year and protecting over 2.5 million users across 10,000+ businesses. Petra offers a premium product with low customer churn, consistently receiving high praise from its clients. The company aims to scale to over $30M in revenue within the next 12 months. The founding team comprises experienced professionals from companies like Abnormal Security, Palo Alto Networks, and Bridgewater.
Equal Opportunity
- Petra is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. We are committed to building a diverse and inclusive team and welcome applicants of all backgrounds.