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About the Role
Crocs is seeking a Manager, Digital Marketing to lead performance marketing in Korea. This role involves end-to-end campaign execution across major platforms like Naver, Google, Kakao, Meta, Criteo, and Impact. The ideal candidate will be a Korea market expert driving growth through strategy, execution, and optimization, while collaborating with the Global Marketing Hub in Colorado, USA.
Responsibilities
- Lead strategy, execution, and optimization of paid media campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local Marketplaces.
- Own budget pacing, bid strategies, targeting, creative rotation, and ongoing experimentation to improve ROAS, conversion rate, and incremental revenue.
- Serve as the day-to-day lead for agency partners, including campaign briefing, set up, QA, optimization direction, and performance check-ins.
- Partner with internal teams to ensure campaign alignment to global marketing strategy and localization for the Korea market.
- Collaborate with Global Marketing Hub resources on strategy, budgeting, measurement framework, and testing.
- Collaborate with the local Digital Activation Team on creative briefing, localization, and marketing alignment.
- Own weekly & monthly reporting for Korea performance across all channels.
- Compile data and translate into strategic insights and actionable next steps for performance improvement.
- Present insights during weekly trading meetings and check-ins with the Korea-based Digital Activation Team.
- Bring a strong understanding of Korean consumer behavior and platform nuances.
- Ensure localized messaging and offers are culturally relevant and aligned to Korean seasonality, holidays, and competitive landscape.
- Monitor market/competitor activity and share insights with the Global Marketing Hub to inform strategy.
Requirements
- At least 5+ years of hands-on digital performance marketing experience, with direct execution/optimization responsibilities.
- Hands-on experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta.
- Experience with Criteo and affiliate/partner marketing is a huge plus.
- Experience managing marketplace marketing (paid placements, promo participation, merchandising coordination, onsite search/ads, feed optimization).
- Strong track record driving performance outcomes through structured testing & optimization.
- Experience managing agency partners and cross-functional stakeholders.
- Strong analytical capabilities: ability to interpret performance data and translate it into actionable decisions.
- Fluent in Korean (native-level) with strong proficiency in English to collaborate with US-based stakeholders.
- Open to 1-2 early morning calls per week (7am KST) to collaborate with US-based stakeholders.
Skills
- Digital performance marketing
- Paid media (Search, Shopping, Display, Video, Affiliate)
- Naver
- Kakao
- Meta
- Criteo
- Impact
- Payco
- Marketplace media & ads
- Budget pacing
- Bid strategies
- Targeting
- Creative rotation
- Experimentation
- ROAS optimization
- Conversion rate optimization
- Agency management
- Cross-functional collaboration
- Reporting
- Data analysis
- Strategic insights
- Korean consumer behavior
- Platform nuances
- Localized messaging
- Market monitoring
- English proficiency
Location
- Korea
Work Type
- Hybrid
Experience Level
- Manager
- 5+ years
About the Company
- At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.
Equal Opportunity
- The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.