Senior Specialist Product Marketing, Public Market Investments
Northern Trust · Chicago, IL, US
13 days agoImpress employers and recruiters.
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About the Role
Northern Trust Asset Management is seeking an experienced product marketer to commercialize Public Markets capabilities, refine competitive messaging, and transform investment capabilities into compelling offerings. This role supports the development and execution of product marketing strategies across various Public Markets, focusing on Liquidity, ETFs, and Custom SMAs. The individual will collaborate with internal teams to develop positioning, value propositions, go-to-market plans, and content that drives awareness and business growth.
Responsibilities
- Support and execute product marketing strategies for assigned Public Markets investment capabilities, including Liquidity, ETFs, and Custom SMAs.
- Develop product positioning and distill technical concepts into compelling messages for different client segments.
- Manage product launch and go-to-market workstreams, including messaging, content development, campaign inputs, website updates, and sales enablement.
- Develop and maintain product marketing content across various formats like presentations, web pages, articles, videos, social content, and campaign materials.
- Track deliverables, timelines, stakeholder inputs, and results, recommending improvements based on performance insights.
- Conduct and synthesize competitive, market, and client research to identify trends and content needs.
- Partner with Compliance and Legal to ensure materials meet regulatory requirements.
- Assist Marketing Operations with maintaining, updating, and distributing product-related communications.
Requirements
- 7+ years of asset management marketing experience, with a focus on public market investments and B2B.
- Familiarity with institutional, wealth, and intermediary client segments, their nuances, buy psychology, and sales cycles.
- Experience supporting product launches, go-to-market programs, campaigns, and sales enablement initiatives.
- Strong written and verbal communication skills, with the ability to craft compelling product messaging for diverse audiences.
- Strong project-management and organizational skills, capable of managing multiple priorities and deadlines.
- Strong collaboration and stakeholder-management skills, with experience partnering with investment, product, sales, compliance, and marketing teams.
- Strong understanding of US and International regulatory requirements.
- Proficiency with Microsoft Word, Excel, and PowerPoint; demonstrated use of Microsoft CoPilot.
- Familiarity with marketing automation, content management, analytics, and sales enablement platforms is beneficial.
- Driven, self-motivated, high-performing, with a commercial mindset.
- Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship.
Skills
- Product Marketing
- Public Market Investments
- Asset Management Marketing
- B2B Marketing
- Liquidity
- ETFs
- Custom SMAs
- Positioning
- Value Propositions
- Go-to-Market Strategy
- Content Development
- Technical Writing
- Project Management
- Stakeholder Management
- Competitive Analysis
- Market Research
- Client Research
- Regulatory Compliance
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft CoPilot
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Specialist
- 7+ years
Salary/Compensations
- $95,600 - $162,400 USD
Benefits
- Retirement benefits (401k and pension)
- Health and welfare benefits (medical, dental, vision, spending accounts and disability)
- Paid time off
- Parental and caregiver leave
- Life & accident insurance
- Other voluntary and well-being benefits
- Discretionary bonus program that may include an equity component
About the Company
- Northern Trust is a global leader in innovative wealth management, asset servicing, asset management, and banking services.
- Founded in 1889, the company operates under guiding principles of Service, Expertise, and Integrity.
- With over 135 years of financial experience and more than 24,000 partners, Northern Trust serves sophisticated clients using leading technology and exceptional service.
- Northern Trust fosters a flexible and collaborative work culture with a strong history of financial strength and stability.
- Movement within the organization is encouraged, senior leaders are accessible, and the company is committed to an inclusive workplace and community assistance.
- Philanthropy is deeply rooted in Northern Trust’s history and culture, with employees contributing their time and talent to their communities.
Equal Opportunity
- Northern Trust is committed to working with and providing adjustments to individuals with health conditions and disabilities.
- Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity.