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About the Role
AppDirect is seeking a product marketer to own a product line end-to-end, acting as the sole product marketing voice for the Business Unit. This role requires comfort in setting priorities and driving work forward with minimal direction, translating market insights into actionable go-to-market plans.
Responsibilities
- Own the full go-to-market strategy for Business Unit’s Product launches, including positioning, success criteria, and cross-functional execution.
- Define product marketing outcomes and success metrics tied to the Business Unit pipeline and new revenue targets, and track performance against them.
- Partner directly with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research.
- Build and execute Business Unit's customer marketing strategy, with a focus on advocacy programs and expansion-stage motions that support cross-sell across AppDirect's unified monetization platform.
- Own analyst relations for the Business Unit, including briefings, inquiries, and ongoing positioning with research firms such as Gartner.
- Represent the product marketing perspective in cross-functional planning discussions with sales, customer success, and marketing leadership, translating business priorities into a clear product marketing roadmap.
- Contribute to pricing analysis and provide recommendations to inform Business Unit's packaging and positioning decisions.
Requirements
- 3–5 years of product marketing experience in a B2B SaaS environment, with demonstrated ownership of go-to-market strategy.
- Experience conducting competitive analysis, win/loss research, or market intelligence and using those findings to influence product or positioning decisions.
- Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries.
- Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns).
- Ability to work autonomously across multiple initiatives.
- Clear, structured communication skills across written and verbal formats.
Skills
- Product Marketing
- Go-to-market strategy
- Positioning
- Competitive intelligence
- Win/loss analysis
- Customer insight
- Analyst relations
- Customer advocacy
- Expansion-stage marketing
- Pricing analysis
- Product-led growth (PLG) strategies (asset)
Experience Level
- 3-5 years
Salary/Compensations
- $94,000—$117,000 CAD
Benefits
- Performance-based bonuses
- Full range of benefits
About the Company
- AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.
- We power millions of subscriptions worldwide for organizations.
- We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work.
- AI tools may assist our recruitment team with administrative automations — always under human oversight.
- AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people.
Equal Opportunity
- We believe that innovation thrives in an environment that houses diversity of excellence, experience and thought.
- We respect each AppDirector as their own fingerprint; unique with no one alike.
- We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.