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About the Role
Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House. This is a senior, hands-on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand-defining experiential work. Reporting to the General Manager, the Director of Events owns strategy support, production, on-site execution, vendor management, budgeting, and post-event reconciliation. Every activation must deepen brand meaning, protect the independent missions of the three purpose-driven floors, deliver elevated Son-nim hospitality, and drive measurable Brand Affinity.
Responsibilities
- Partner with GMA, Marketing, AOR, and creative agencies to shape the annual and quarterly events calendar.
- Ensure all programming aligns with the Genesis House 2.0 floor strategy.
- Develop clear objectives, creative briefs, budgets, timelines, and success metrics for every activation.
- Establish roles, responsibilities, approval gates, and decision-making authority for each event.
- Secure appropriate stakeholder approval on scope, budget, creative, production requirements, and operational impacts prior to execution.
- Own end-to-end project management, production planning, technical direction, logistics, permitting, staffing, and contingency planning.
- Maximize the impact of the Cellar's signature immersive LED stage, including vehicle integrations for product launches.
- Protect ongoing operations of the Showroom and 2nd Floor during all events.
- Lead on-site execution with calm authority and real-time problem-solving.
- Source, contract, manage, and reconcile event vendors.
- Maintain strict budget control, transparent documentation, and formal change processes.
- Deliver accurate post-event financial reconciliation, variance analysis, and forward-looking recommendations.
- Ensure every event embodies elevated Son-nim standards, the 10/5 Rule, personal escorting, and seamless cross-floor continuity.
- Design guest flows that feel intentional, sensory-rich, and non-disruptive to daily House operations.
- Lead and develop the events team, temporary staff, and cross-functional partners.
- Serve as a core member of the Integrated Agency Team (IAT).
- Collaborate closely with the General Manager, Director of Operations, F&B Director, Guest Experience leadership, and Facilities team.
- Serve as the primary event lead and central point of accountability for all Genesis House events.
- Provide the General Manager with regular updates on event pipeline, budget status, risks, operational dependencies, and upcoming milestones.
- Proactively surface issues requiring leadership decisions before unresolved dependencies impact execution.
- Track event performance against KPIs.
- Deliver insightful post-event reports and recommendations that feed future programming and the broader continuous-improvement process.
Requirements
- 8–12+ years of progressive experience in experiential events, brand activations, or cultural programming — ideally within luxury, automotive, or hospitality environments.
- Proven track record of producing complex, high-visibility events in live, multi-use venues.
- Strong technical production knowledge (LED, AV, lighting, staging) and vendor management expertise.
- Exceptional budget ownership, project management, and stakeholder communication skills.
- Demonstrated ability to lead teams and operate with calm authority under pressure.
- Deep appreciation for Korean culture, Son-nim hospitality, and brand storytelling preferred.
- Bachelor's degree; advanced degree or equivalent experience.
Skills
- Experiential events
- Brand activations
- Cultural programming
- Luxury hospitality
- Automotive
- Technical production
- LED
- AV
- Lighting
- Staging
- Vendor management
- Budget ownership
- Project management
- Stakeholder communication
- Team leadership
- Korean culture
- Son-nim hospitality
- Brand storytelling
Location
- Genesis House (On-Site)
Work Type
- Full-Time
- On-Site
Experience Level
- Senior
- 8-12+ years
Education Level
- Bachelor's degree
- Advanced degree or equivalent experience
Salary/Compensations
- $155,000 - $170,000
About the Company
- Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House.
- This is a senior, hands-on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand-defining experiential work.
- Every activation must deepen brand meaning, protect the independent missions of the three purpose-driven floors, deliver elevated Son-nim hospitality, and drive measurable Brand Affinity.