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About the Role
MoneyLion is building a deeply personalized financial platform. This role will own the capabilities at the intersection of data, product, and customer relationship-building, including the personalized engagement feed, the personalization engine, and the cross-product orchestration layer. The goal is to define how personalization works across the entire MoneyLion ecosystem, translating customer signals into product experiences that deepen customer relationships.
Responsibilities
- Own product strategy and roadmap for MoneyLion's internal personalization engine.
- Define how data is used to surface the right content, offer, or experience to the right customer at the right time.
- Partner with data science and engineering to mature ML-driven personalization.
- Establish instrumentation and measurement frameworks for personalization.
- Own MoneyLion's personalized engagement feed, defining ranking logic, card-level personalization, content strategy, and engagement mechanics.
- Drive rigorous experimentation across feed composition, card design, and CTAs.
- Coordinate with other product domains to ensure the feed evolves alongside the customer.
- Define a coherent vision for how personalization connects to lifecycle communications.
- Partner with the lifecycle team to align campaign strategy with product-level personalization signals.
- Serve as the connective tissue between the personalized engagement feed, comms channels, and the broader MoneyLion ecosystem.
- Identify opportunities to create durable personalization capabilities for other product teams.
- Act as the cross-product orchestrator for personalization, aligning priorities and driving decisions.
- Represent personalization priorities in roadmap planning and leadership reviews.
- Define success metrics and accountability frameworks for personalization.
- Build and develop the team over time.
Requirements
- 7+ years of product management experience, with at least 2 years in a lead or senior PM role owning a significant product area.
- Demonstrated track record building personalization, recommendation, feed-based, or ML-driven products at consumer scale.
- Strong first-principles and customer-first thinking.
- Experience working directly with data science and ML engineering teams to ship model-driven product experiences.
- Exceptional cross-functional influence.
- Fintech, consumer finance, or high-growth consumer app experience.
- Experience with lifecycle or CRM products (push notifications, email, in-app messaging).
- Familiarity with ML infrastructure, feature stores, or experimentation platforms.
- SQL proficiency and fluency with analytics tools such as Amplitude, Looker, or similar.
- Prior experience in a horizontal or platform role serving multiple product domains.
- Comfort operating in an environment with inherited foundations.
Skills
- Personalization
- Recommendation systems
- Feed-based products
- ML-driven products
- Data science
- Machine learning engineering
- Cross-functional influence
- Fintech
- Consumer finance
- Consumer apps
- Lifecycle marketing
- CRM
- Push notifications
- Email marketing
- In-app messaging
- ML infrastructure
- Feature stores
- Experimentation platforms
- SQL
- Amplitude
- Looker
Experience Level
- Senior
- Lead
Benefits
- Flexible working options
- Time off
- Competitive pay
- Benefits
- Well-being programs
About the Company
- Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
- Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
- We share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
- We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
- When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career.
- At Gen, we are scrappy and relentlessly customer driven.
- We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
- You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
- If this sounds like you, we’d love you to be part of Gen.