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About the Role
The Marketing Associate is a vital member of the Broadway Across America West Coast team, supporting marketing efforts for Seattle, Portland, Fresno, and Orange County. Working with the Marketing Manager, Senior Director of Marketing and PR, our national marketing team, and local presenting and venue partners, the Marketing Associate assists in the tactical implementation of West Coast marketing campaigns for all of our season engagements.
Responsibilities
- Assist with executing advertising plans with direction from the Marketing Manager; maintains communication with vendors, press agents, and venue partners
- Assist with requesting season and individual show creative for all markets
- Facilitate material approvals, locally and with individual show press agents, and traffic ads for each show and season campaigns
- Assist with proofing season announcement materials and providing feedback to national designers
- Interact with program publisher to proof and approve all show programs
- Draft social content calendars for individual shows and season campaigns across markets
- Maintain social media accounts for each Broadway Series, including consistent presence over all social media platforms and cross promotions; incorporate National BAA and show content to local social accounts
- Facilitate cast shoutouts, social media takeovers, special artwork requests, opening night and show week content, etc. for each show
- Submit season and show information to local community calendars
- Maintain brand consistency across all marketing materials
- Attend all events and opening nights
- Attend partner marketing meetings / special committees to represent BAA Marketing Team
- Assist with execution of special events
- Coordinate opening night invitations to press and VIPs
- Support local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
- Liaise with current grassroots promotional contacts and develop new partnerships for non-media promotional ideas for individual shows
Requirements
- Ability to read, analyze, and interpret advertising plans and reporting
- Ability to write marketing copy that conforms to prescribed style and format
- Strong analytical and problem-solving skills
- Able to create dynamic marketing strategies under the direction of the Regional Director of Marketing for each show to maximize visibility with target audiences
- Must be willing to work nights and weekends as needed
- Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Skills
- Proficiency in Excel, Word, PowerPoint, and social media management
- Attention to detail, proof-reading, copy-editing skills
- Ability to work on multiple projects at a time with good time management skills to meet deadlines
- Cooperation
- Establishes and maintains effective relationships
- Active listener
- Offers assistance and support to co-workers
- Works cooperatively in group situations
- Adaptability
- Able to work around unexpected changes of circumstance or workload
- Modifies a planned course of action based on new circumstances
- Changes communication style to achieve the best results
- Team Orientation
- Fosters team cooperation
- Understands team roles and responsibilities
- Supports group problem solving
Location
- Seattle
- Portland
- Fresno
- Orange County
Work Type
- Full-time
Experience Level
- Entry-level
Education Level
- Bachelor’s degree in Communications, Marketing, Theatre or Arts Administration preferred
Salary/Compensations
- $25.00/hour
About the Company
- THE JOHN GORE ORGANIZATION is the leading presenter, distributor, and marketer of Broadway theatre worldwide.
- Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office.
- Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets.
- It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
Equal Opportunity
- The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.